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    Design of Business: Why Design Thinking is the Next Competitive Advantage (Harvard Business School Press) (Hardback) By (author) Roger L. Martin

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    DescriptionMost companies today have innovation envy. They yearn to come up with a game--changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative--they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo. To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another--from mystery (something we can't explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge advances across the stages, productivity grows and costs drop-creating massive value for companies. Martin shows how leading companies such as Procter & Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage. Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation.


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  • Full bibliographic data for Design of Business

    Title
    Design of Business
    Subtitle
    Why Design Thinking is the Next Competitive Advantage
    Authors and contributors
    By (author) Roger L. Martin
    Physical properties
    Format: Hardback
    Number of pages: 208
    Width: 160 mm
    Height: 231 mm
    Thickness: 20 mm
    Weight: 318 g
    Language
    English
    ISBN
    ISBN 13: 9781422177808
    ISBN 10: 1422177807
    Classifications

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    LC subject heading: ,
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    B&T Modifier: Academic Level: 05
    B&T Modifier: Subject Development: 10
    LC subject heading:
    B&T General Subject: 180
    Warengruppen-Systematik des deutschen Buchhandels: 17850
    Ingram Subject Code: BE
    LC subject heading: ,
    BIC subject category V2: KJD
    BISAC V2.8: BUS082000
    DC22: 658.4/063
    BISAC V2.8: BUS062000
    DC22: 658.4063
    B&T Approval Code: A48400300
    LC subject heading: , ,
    LC classification: HD53 .M3644 2009
    Thema V1.0: KJD
    Publisher
    Harvard Business Review Press
    Imprint name
    Harvard Business Review Press
    Publication date
    13 October 2009
    Publication City/Country
    Boston, MA
    Author Information
    Roger Martin is dean of the Rotman School of Management at the University of Toronto and a professor of strategic management at the school. He authored The Responsibility Virus, The Opposable Mind, and many articles in leading business publications including Harvard Business Review, BusinessWeek, Fast Company, and Barron's.
    Review quote
    ... among the most fundamental and comprehensive books ever written about the subject of business design and design thinking. -- Business Design Association, November 2nd, 2009 ...for readers interested in the processes of design...there are some interesting bits of detail and discussions on how exactly this is done. - The Financial Times, October 15, 2009 Insightful analysis of a hot management trend, useful for executives of all levels. --BusinessWeek, October 26, 2009 ...a tough-minded elegant survey of why design thinking shouldn't be considered some soft thing that's nice for business at the edges but not necessary at the core. --MIT Sloan Management Review, Improvisations blog, October 2009 ...offers thoughtful and valuable insight for all managers, and concludes with important instructions for individuals who want to become design thinkers. An excellent book. -Booklist, October 15, 2009
    Table of contents
    1. The Science and Art of Business 2. Reliability versus Validity 3. The Competitive Advantage of Design Thinking 4. The Design of Procter & Gamble 5. Organizational Implications 6. Implications for Leadership 7. Implications for You