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  Getting to Plan B: Breaking Through to a Better Business Model (Hardback) By (author) John Mullins, By (author) Randy Komisar

  

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  Short Description for Getting to Plan BSucceeding with a new business whether in a corporation or a venture based setting requires taking a leap of faith. But in order to grow, the business needs to morph and adjust many times before it meets the needs of a viable market. This title guides you through specific steps to effectively reinvent your entrepreneurial business model.
  Full description

  • Publisher: Harvard Business School Press
  • Published: 01 August 2009
  • Format: Hardback 272 pages
  • See: Full bibliographic data
  • Categories: Business Strategy | Entrepreneurship | Management: Leadership & Motivation | Ownership & Organization Of Enterprises
  • ISBN 13: 9781422126691 ISBN 10: 1422126692
  • Sales rank: 78,219

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Full description for Getting to Plan B

• Unlock better opportunities with a new strategy for reinventing any business model. Succeeding with a new business whether in a corporation or a venture based setting requires taking a leap of faith. But in order to grow, the business will need to morph and adjust many times before it meets the needs of a viable market. "Getting to Plan B" guides you through specific steps to effectively reinvent your entrepreneurial business model.