Get Out the Vote: How to Increase Voter Turnout (Paperback)
$19.95 - Free shipping worldwide (to United States and
all these other countries) Usually dispatched within 48 hours | |Short Description for Get Out the Vote Introducing a scientific approach to the challenge of voter mobilization, this guide sheds light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. It is useful for consultants, candidates, and grassroots organizations.
Full description- Publisher: BROOKINGS INSTITUTION
- Published: 01 February 2008
- Format: Paperback 225 pages
- See: Full bibliographic data
- Categories: Elections & Referenda | Political Campaigning & Advertising
- ISBN 13: 9780815732679 ISBN 10: 0815732678
- Sales rank: 172,671
Full description for Get Out the Vote
The first edition of "Get Out the Vote!" broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. In this expanded and updated edition, the authors incorporate data from more than one hundred new studies, which shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and events, such as candidate forums and Election Day festivals. Available in time for the core of the 2008 presidential campaign, this practical guide on voter mobilization is sure to be an important resource for consultants, candidates, and grassroots organizations.
