Creative Inc.

Creative Inc.

Paperback

By (author) Cho Ilasco

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  • Publisher: CHRONICLE BOOKS
  • Format: Paperback | 184 pages
  • Dimensions: 137mm x 201mm x 20mm | 340g
  • Publication date: 24 September 2010
  • Publication City/Country: California
  • ISBN 10: 0811871614
  • ISBN 13: 9780811871617
  • Edition: 1
  • Illustrations note: col. Illustrations
  • Sales rank: 15,175

Product description

SALES HANDLE: Taking the Leap (44,157 gross) meets Craft, Inc. (27,380 gross) in this guide to turning a creative talent into a profitable business. Creative, Inc. has even broader appeal than Craft, Inc. with terrific info for all sorts of creative types, not just crafters. DISTINCTIVE: The unique marriage of business plus creative gives this guide a spin that readers won't find in other business books. Illustrated by Nantaka Joy of Oh Joy! and written by Meg Mateo IIasco, successful freelance designer and author, this book not only talks the talk, it walks the walk! EXISTING TREND: The US Small Business Administration estimates that 50 percent of small businesses fail within their first five years. Lack of planning can derail success. Creative, Inc. helps freelancers avoid this pitfall. In these tough economic times, more and more people are choosing - or being forced - to turn their creative passions into businesses, as discussed in the May 2009 New York Times article, Tough Times loosen Creativity. Creative, Inc. is the perfect resource for making that transition. CONSUMER: This book is perfect for creative types ages 20 - 45 who are part of the 9.5 % of unemployed Americans or are sick of the daily grind and want to start a freelance business using their creative talent. VALUE: Packed with real-life advice from freelance superstars who have excelled in their industries, as well as professional accountants, agents, and more, this book provides all the knowledge you would get from a business seminar or retreat - for just $16.95. NOTABLE AUTHORS: Meg Mateo IIasco has a dedicated following as does Nantaka Joy. They will get big exposure on the blogosphere. (See author bios). Blurbs from Grace Bonney (D*S) and Shana Faust (Martha Stewart stylist). RELEVANT SALES INFO: We've sold 27,380 copies of Craft, Inc. since July 2007 and gone back for three reprints. It's #48 on Bookscan's list of craft bestsellers. The Craft, Inc. Business Planner has sold nearly 10,000 copies since September 2009.

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Author information

MEG MATEO ILASCO OAKLAND, CA Meg Mateo Ilasco (www.mateoilasco.com) is a designer, illustrator, and writer who started her fulltime freelance housewares, gift, and stationery business, Mateo Ilasco, in 2005. She is the author of several books including Craft, Inc. and the Craft, Inc. Business Planner and also runs the Modern Economy multi-designer sample sales several times a year. Meg lives in the San Francisco Bay Area. JOY DEANGDEELERT CHO PHILADELPHIA, PA (temporarily in San Diego 2009) Joy Deangdeelert Cho (www.ohjoy.com) is a designer and writer who has worked with numerous fashion clients and designed home accessories for Cynthia Rowley before launching her business, Oh Joy!, in 2006. She now designs textiles, packaging, and branding for clients in the fashion and food industries, sells her line of stationery nationwide, and authors an award-winning design blog. Joy lives in Philadelphia.