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    Guerrilla Marketing: Cutting-edge Strategies for the 21st Century (Paperback) By (author) Jay Conrad Levinson

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    DescriptionFirst published in 1983, Jay Levinson's Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it. It also launched a veritable Guerrilla Marketing industry, including dozens of future Guerrilla books, CDs and speaker events. In this completely updated and expanded fourth edition of Levinson's first Guerrilla Marketing book, his take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others, Guerrilla Marketing will be the entrepreneur's marketing bible for the twenty-first century.


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  • Full bibliographic data for Guerrilla Marketing

    Title
    Guerrilla Marketing
    Subtitle
    Cutting-edge Strategies for the 21st Century
    Authors and contributors
    By (author) Jay Conrad Levinson
    Physical properties
    Format: Paperback
    Number of pages: 384
    Width: 154 mm
    Height: 234 mm
    Thickness: 25 mm
    Weight: 506 g
    Language
    English
    ISBN
    ISBN 13: 9780749928117
    ISBN 10: 0749928115
    Classifications

    BIC E4L: BUS
    Nielsen BookScan Product Class 3: S4.3
    BIC subject category V2: KJMV7, KJE
    DC22: 658.8
    Warengruppen-Systematik des deutschen Buchhandels: 27860
    BISAC V2.8: BUS043000
    Thema V1.0: KJS
    Publisher
    Little, Brown Book Group
    Imprint name
    PIATKUS BOOKS
    Publication date
    03 May 2007
    Publication City/Country
    London
    Author Information
    Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.