The Cluetrain Manifesto (Paperback)
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- Hardback $28.54
Short Description for The Cluetrain Manifesto Four of the liveliest personalities on the Web present a provocative, outrageous, and wickedly smart account of what it will take to prosper in the fast-forward world on the wire.
Full description- Publisher: PERSEUS BOOKS
- Published: 10 January 2001
- Format: Paperback 224 pages
- See: Full bibliographic data
- Categories: Economics | E-commerce: Business Aspects | Sales & Marketing | Business Applications
- ISBN 13: 9780738204314 ISBN 10: 0738204315
Full description for The Cluetrain Manifesto
This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, "The Cluetrain Manifesto" illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.
