Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust


By (author) C. Brogan, By (author) Julien Smith

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  • Publisher: John Wiley & Sons Ltd
  • Format: Hardback | 288 pages
  • Dimensions: 162mm x 233mm x 27mm | 484g
  • Publication date: 11 September 2009
  • Publication City/Country: Chichester
  • ISBN 10: 0470743085
  • ISBN 13: 9780470743089
  • Edition: 1
  • Sales rank: 173,657

Product description

This book shows how to tap the power of social software and networks to build your business. In "Trust Agents", two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. Today's online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations, those who traffic in it are 'trust agents,' the key people your business needs on its side. This book delivers actionable steps and case studies that show how social media can positively impact your business. It is written by authors with over ten years of online media experience. It shows you how to build and wield influence online to benefit your brand. It combines high-level theory with practical step-by-step guidance. If you want your business to succeed, don't sit on the sidelines. Instead, use the Web to build trust with your consumers using "Trust Agents".

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Author information

Chris Brogan is cofounder of PodCamp, a popular new media conference series focused on the use of social media to build business and personal relationships. He is a widely read blogger on the subject of social media. Find him at and on Twitter at Julien Smith is a veteran trend analyst who has run Web communities for over ten years. He helps companies prepare for and profit from disruptive changes in their industries, and has appeared on news programs to represent companies and nonprofits in Canada and the U.S. Find him at and on Twitter at

Table of contents

Acknowledgments. Introduction: Hey, I Know You. Have We Met? 1. Trust, Social Capital, and Media. 2. Make Your Own Game. 3. One of Us. 4. Archimedes Principle. 5. Agent Zero. 6. Human Artist. 7. Build an Army. 8. The Trust Agent. Index.