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Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

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By (author) Chris Brogan, By (author) Julien Smith

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  • Publisher: John Wiley & Sons Ltd
  • Format: Paperback | 320 pages
  • Dimensions: 150mm x 226mm x 23mm | 386g
  • Publication date: 17 September 2010
  • Publication City/Country: Chichester
  • ISBN 10: 0470635495
  • ISBN 13: 9780470635490
  • Edition: Revised
  • Edition statement: Revised edition
  • Illustrations note: figures
  • Sales rank: 128,361

Product description

The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents , two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. In this revised paperback version, learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business. Combining high-level theory and practical actions, this guide delivers actionable steps and case studies that show how social media can positively impact your business. New edition features specific first moves for entering social media for small businesses, educators, travel and hospitality enterprises, nonprofit organizations, and corporations Authors both have a major presence on the social Web as well as years of online marketing and new media experience If you want your business to succeed, don't sit on the sidelines while new markets and channels grow. Instead, use the Web to build trust with your consumers using Trust Agents .

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Author information

Chris Brogan is a leadingauthority on blogs, highly ranked by Technorati.com. With over ten years of blogging and media making under his belt, Chris is one of the most widely read and respected bloggers on social software and methods out there today. Julien Smith has been involved in Web communities for the last ten years. He was among the first adopters of podcasting and nowactively works with startups to help build a trusted audience on the Web.

Back cover copy

The revised and updated edition of the breakthrough bestseller "Trust Agents" has been widely acclaimed for its new approach toonline marketing. Now, in this revised and updated edition, social media veterans Chris Broganand Julien Smith show you how to tap into the power of social networks to build your brand'sinfluence, reputation, and profits. Combining high-level theory and practical advice, they deliveractionable strategies and real case studies that show how social media can positively impact your business. Let Trust Agents give you the keys to building customer loyalty online so your business can succeed in new markets and channels today! Praise for "Trust Agents" "Wow! Every once in a while you find a book that is a sit up in your chair, take notes, tell yourfriends, change your life breakthrough. This is that book. No kidding, you can trust me." --Seth Godin, author of "Tribes" "Social media may be a phenomenon, but it's not a fad. It has forever changed the waycompanies communicate with their customers. "Trust Agents" is the blueprint for doing it right." --David B. Thomas, Social Media Manager, SAS

Table of contents

Acknowledgments ix Introduction xi 1. Trust, Social Capital, and Media 1 2. Make Your Own Game 32 3. One of Us 75 4. The Archimedes Effect 117 5. Agent Zero 149 6. Human Artist 189 7. Build an Army 221 8. The Trust Agent 239 9. What's Next 263 Index 289