• Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions See large image

    Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions (Hardback) By (author) John Grant

    Free delivery worldwide

    $33.27 - Save $14.83 30% off - RRP $48.10 Free delivery worldwide (to United States and
    all these other countries)
    Usually dispatched within 48 hours
    Add to basket | Add to wishlist |

    Short Description for Brand Innovation Manifesto The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St.
    Full description


Other books

Other people who viewed this bought | Other books in this category
Showing items 1 to 10 of 10

 

Full description | Reviews | Bibliographic data

Full description for Brand Innovation Manifesto

  • The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke's and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting people's lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the 'brand molecule' to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands.