" Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning."
Lindstrom has an encyclopedic knowledge of advertising history and an abundance of real-world business experience
-"The Washington Post"
Martin Lindstrom, the boy wonder of branding, tells that the future of shopping is all in the mind
-"The Sunday Times" (UK)
Shatters conventional wisdom
..".brings together a great many strands of research to build a fascinating case. The writing is snappy and the book s a page turner"
-"BBC Focus Magazine"
Lindstrom's research should be of interest to any company launching a new product or brand
"Lindstrom...has an original, inquisitive mind...His new book is a fascinating look at how consumers perceive logos, ads, commercials, brands, and products."
When someone tells you that a book is a "page-turner," you probably think of the latest top-list best-seller. Now you'll think of Buyology .Pick up a copy of this book and get one of those highlighting thingamajiggies before you fix your ad budget for the new year. "Buyology" is definitely money well-spent.
-"The Eagle Tribune" An entertaining and informative tome
-The Seattle Examiner Why do rational people act irrationally? Written like a fast paced detective novel, "Buyology" unveils what neuromarketers know about our decision making so we can buy and sell more insightfully."
- Dr. Mehmet C Oz Professor of Surgery, Columbia University, and author of "YOU -The Owner s Manual
Move over "Tipping Point" and "Made to Stick" because there s a new book in town: "Buyology." This book lights the way for smart marketers and entrepreneurs.
-Guy Kawasaki, Author of "The Art of the Start
"Martin Lindstrom is one of branding's most original thinkers"
-Robert A. Eckert, CEO & Chairman, Mattel, Inc."
" Lindstrom takes us on a fascinating journey inside the consumer brain. Why do we make the decisions we do? Surprising and eye opening, Buyology is a must for anyone conducting a marketing campaign. "
-"Ori Brafman, author of the bestselling book," Sway
""Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom s brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconsciousforcesthat shape our decision making. One reading of this book and you will look at consumer and producerbehavior in an entirely new light.
-Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
""A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!"
-Andrew Robertson, CEO & President, BBDO Worldwide Lindstrom can be a charming writer. He has an encyclopedic knowledge of advertising history and an abundance of real-world business experience "From the Hardcover edition.""show more