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    Content Strategy for the Web (Voices That Matter) (Paperback) By (author) Kristina Halvorson

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    DescriptionIf your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: * See content strategy (and its business value) explained in plain language * Find out why so many web projects implode in the content development phase ...and how to avoid the associated, unnecessary costs and delays * Learn how to audit and analyze your content * Make smarter, achievable decisions about which content to create and how* Find out how to maintain consistent, accurate, compelling content over time* Get solid, practical advice on staffing for content-related roles and responsibilities


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    Title
    Content Strategy for the Web
    Authors and contributors
    By (author) Kristina Halvorson
    Physical properties
    Format: Paperback
    Number of pages: 192
    Width: 178 mm
    Height: 226 mm
    Thickness: 10 mm
    Weight: 204 g
    Language
    English
    ISBN
    ISBN 13: 9780321620064
    ISBN 10: 0321620062
    Classifications

    BIC E4L: COM
    Nielsen BookScan Product Class 3: S10.2
    B&T Book Type: NF
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    B&T Modifier: Academic Level: 05
    B&T Modifier: Subject Development: 10
    B&T Modifier: Continuations: 02
    DC22: 004.678
    Ingram Subject Code: T2
    B&T Merchandise Category: STX
    B&T Modifier: Text Format: 01
    BIC subject category V2: UGB
    BISAC V2.8: COM060000
    DC22: 006.7
    BISAC V2.8: COM060060
    Warengruppen-Systematik des deutschen Buchhandels: 16360
    B&T General Subject: 235
    LC subject heading:
    B&T Approval Code: A93906426
    LC subject heading:
    BISAC V2.8: COM060130
    LC classification: TK5105.888 .H355 2010
    Thema V1.0: UGB
    Edition
    1
    Illustrations note
    Illustrations
    Publisher
    Pearson Education (US)
    Imprint name
    New Riders Publishing
    Publication date
    17 August 2009
    Publication City/Country
    Berkeley, CA
    Author Information
    Kristina Halvorson is the founder and president of Brain Traffic, a nationally-renowned agency specializing in content strategy and writing for the web. Widely recognized as one of the country's leading content strategists, Kristina speaks regularly to audiences around the world about how to deliver useful, usable content online, where and when your customers need it most. She has led content projects for hundreds of websites across dozens of industries. Her presentations about web content are consistently given top ratings at conferences and by clients alike. In 2009, Kristina curated the first Content Strategy Consortium to facilitate a national dialogue about this emerging discipline. She lives in St. Paul, Minnesota with her husband and two children.
    Back cover copy
    If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and howFind out how to maintain consistent, accurate, compelling content over timeGet solid, practical advice on staffing for content-related roles and responsibilities
    Table of contents
    FOREWORD INTRODUCTION LEARN SOLUTION PROBLEM DISCIPLINE PLAN INPUT STRATEGY ARCHITECTURE CREATE WORKFLOW WRITING PUBLISHING GOVERN MEASUREMENT RESPONSE CULTURE RESOURCES ACKNOWLEDGEMENTS