Christmas Posting Dates
Content Strategy for the Web

Content Strategy for the Web

Paperback Voices That Matter

By (author) Kristina Halvorson

$22.98
List price $28.18
You save $5.20 18% off

Free delivery worldwide
Available
Dispatched in 10 business days
When will my order arrive?

  • Publisher: New Riders Publishing
  • Format: Paperback | 192 pages
  • Dimensions: 178mm x 226mm x 10mm | 204g
  • Publication date: 17 August 2009
  • Publication City/Country: Berkeley, CA
  • ISBN 10: 0321620062
  • ISBN 13: 9780321620064
  • Edition: 1
  • Illustrations note: Illustrations
  • Sales rank: 85,060

Product description

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: * See content strategy (and its business value) explained in plain language * Find out why so many web projects implode in the content development phase ...and how to avoid the associated, unnecessary costs and delays * Learn how to audit and analyze your content * Make smarter, achievable decisions about which content to create and how* Find out how to maintain consistent, accurate, compelling content over time* Get solid, practical advice on staffing for content-related roles and responsibilities

Other people who viewed this bought:

Showing items 1 to 10 of 10

Other books in this category

Showing items 1 to 11 of 11
Categories:

Author information

Kristina Halvorson is the founder and president of Brain Traffic, a nationally-renowned agency specializing in content strategy and writing for the web. Widely recognized as one of the country's leading content strategists, Kristina speaks regularly to audiences around the world about how to deliver useful, usable content online, where and when your customers need it most. She has led content projects for hundreds of websites across dozens of industries. Her presentations about web content are consistently given top ratings at conferences and by clients alike. In 2009, Kristina curated the first Content Strategy Consortium to facilitate a national dialogue about this emerging discipline. She lives in St. Paul, Minnesota with her husband and two children.

Back cover copy

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and howFind out how to maintain consistent, accurate, compelling content over timeGet solid, practical advice on staffing for content-related roles and responsibilities

Table of contents

FOREWORD INTRODUCTION LEARN SOLUTION PROBLEM DISCIPLINE PLAN INPUT STRATEGY ARCHITECTURE CREATE WORKFLOW WRITING PUBLISHING GOVERN MEASUREMENT RESPONSE CULTURE RESOURCES ACKNOWLEDGEMENTS