Marketing Research

Marketing Research : An Applied Approach

By (author) Naresh Malhotra , By (author) David F. Birks

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This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level.

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  • Mixed media product | 864 pages
  • 192 x 262 x 36mm | 1,460.58g
  • 30 Dec 2008
  • Pearson Education Limited
  • FINANCIAL TIMES PRENTICE HALL
  • Harlow
  • English
  • Revised
  • 3rd Revised edition
  • ill
  • 0273706896
  • 9780273706892
  • 273,533

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