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Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Hardback

By (author) Dan Ariely

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  • Publisher: HarperCollins Publishers
  • Format: Hardback | 368 pages
  • Dimensions: 163mm x 231mm x 30mm | 658g
  • Publication date: 1 June 2009
  • Publication City/Country: New York, NY
  • ISBN 10: 0061854549
  • ISBN 13: 9780061854545
  • Edition: Revised
  • Edition statement: Revised, Expanded ed.
  • Illustrations note: black & white line drawings, diagrams
  • Sales rank: 65,622

Product description

Why do smart people make irrational decisions every day? The answers will surprise you. 'Predictably Irrational' is an intriguing, witty and utterly original look at why we all make illogical decisions.

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Review quote

"A taxonomy of financial folly."--The New Yorker