Change by Design: How Design Thinking Creates New Alternatives for Business and Society (Hardback)
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Short Description for Change by Design Brown's firm IDEO has won more gold medals for innovative design than anyone in the world. If you want to be more innovative at work or in life, study with the coach of champions.--Chip Heath, co-author of "Made to Stick."
- Published: 15 October 2009
- Format: Hardback 288 pages
- ISBN 13: 9780061766084 ISBN 10: 0061766089
- Sales rank: 6,152
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Full description for Change by Design
The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This book introduces the idea of design thinking' the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically feasible and a viable business strategy. In short' design thinking converts need into demand. It′s a human-centered approach to problem solving that helps people and organizations become more innovative and more creative. Design thinking is not just applicable to so-called creative industries or people who work in the design field. It′s a methodology that has been used by organizations such as Kaiser Permanente to icnrease the quality of patient care by re-examining the ways that their nurses manage shift change' or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization' product' or service to drive new alternatives for business and society.