Predictably Irrational: The Hidden Forces That Shape Our Decisions (CD-Audio)
$27.04 - Save $7.91 22% off - RRP $34.95 Free shipping worldwide (to United States and
all these other countries) Usually dispatched within 48 hours | |Short Description for Predictably Irrational Intelligent, lively, humorous, and thoroughly engaging, "The Predictably Irrational" explains why people often make bad decisions--and what can be done about it. Unabridged. 9 CDs.
Full description- Publisher: HarperCollins Publishers
- Published: 01 March 2008
- Format: CD-Audio
- See: Full bibliographic data
- Categories: Social, Group Or Collective Psychology | Cognition & Cognitive Psychology | Economics | Market Research
- ISBN 13: 9780061457852 ISBN 10: 006145785X
- Sales rank: 284,194
Other books
Full description for Predictably Irrational
Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we? In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world--one small decision at a time.
