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Mon, 23 Mar 2009 05:57
Founded in 1916 by Elmer Ellsworth Brown, then Chancellor of the University, New York University Press, located on Washington Square in Manhattan's historic and intellectually vibrant Greenwich Village, was, in his words, created "to publish contributions to higher learning by eminent scholars."
The Book Depository: What/who do you see as your primary market?
New York University Press: From the academy to the general reader, NYU Press publishes books of interest to all readers. Our core strengths stretch across the humanities and social sciences, focusing heavily on cultural studies, American history, sociology, religious studies, and law & society. Many of our books are underlined by themes of race and gender.
We consider our primary market to be as broad as the publicity we receive for our books: coverage in venues varying from The New York Times Book Review and Salon.com to the most esteemed scholarly and library-driven publications. In addition to general readers, academics, and libraries, we also view classroom adoption as a substantial market for NYU Press books.
The Book Depository: What are the principal challenges/opportunities you see at the moment in the business of publishing books?
New York University Press: This is a peculiar moment in publishing where the industry is trying to reconcile old methods with new approaches. At NYU Press, we are doing what we can to stay ahead of the curve by embracing new digital publishing techniques. Print-on-demand (POD) has allowed us to resurrect long out-of-print titles from our backlist and make them available once again to interested readers. We are also continuing to explore and implement publishing models for personal e-book readers, the digital library market, and other digital realms. We see the growth of online marketing as another opportunity to seize. Through a robust website and our recently-launched blog -- FromTheSquare.org -- we can clearly see that our authors and their ideas are now reaching a larger audience than ever before.
The Book Depository: What brings you to the decision to publish a particular title/author?
New York University Press: Books published by NYU Press must meet a high standard of scholarly excellence, which includes a rigorous peer-review process, in addition to falling in step with our strategic vision for our publishing program. We are constantly on the lookout for the best and brightest authors in their fields -- authors that have fresh and distinct ideas to contribute to the social discourse, both within and beyond the walls of academia.
The Book Depository: What books are you most proud of having published?
New York University Press: NYU Press has been a major voice for critical race theory and is very proud of the genre defining Critical Race Theory: An Introduction by Ricard Delgado and Jean Stefancic. We also were at the forefront of exploring the nexus of emerging technologies, as evidenced by our successful Convergence Culture: Where Old and New Media Collide, written by the elite media scholar Henry Jenkins. We recently published a fascinating study of a godless society called Society without God that has sold well and also sparked some interesting online discussion about religious faith in America and around the world. Other recent books we are proud of include Tales for Little Rebels, a collection of leftist children's literature; Hooking Up, an ethnographic study of sex on college campuses; and Keywords for American Cultural Studies, an accessible A-to-Z survey of prevailing academic buzzwords and a flexible tool for carving out new areas of inquiry. Lastly, one key bestselling backlist title that must be mentioned is Godel's Proof, a readable and accessible explanation to both scholars and non-specialists of the main ideas and broad implications of Godel's discovery.
The Book Depository: What books are you working on right now?
New York University Press: Here's a preview of some of our lead books for fall 2009:
The Left at War: Cultural Studies in the Age of Terror
The Guantanomo Lawyers: Inside a Prison Outside the Law
Snitching: How Informants Are Destroying the American Criminal Justice System
Parenting Out of Control
Torah Queeries: Weekly Commentaries on the Hebrew Bible
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