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Mon, 24 Aug 2009 00:44
Kyle Cathie was founded in 1990 in Kyle's garage in London. Its aim was to produce the highest quality illustrated non-fiction titles. Now, 18 years on, they are widely acknowledged to be one of the leading publishers in the areas of cookery, health and gardening. Their authors are all experts in their fields and include Darina Allen, Clarissa Dickson Wright, Antony Worrall Thompson, Dr Marilyn Glenville, Richard Bertinet, Jekka McVicar and Bob Flowerdew.
The Book Depository: What/who do you see as your primary market?
Kyle Cathie: We publish books to suit a variety of tastes and budgets, but overall our books would appeal to fans of good food, those who want to live healthy lives, who enjoy gardening -- and do their bit for the planet. We are not afraid to try something out of the ordinary, and we've been known to publish quirky and humorous books, such as Gnomeland and Campervan Crazy.
The Book Depository: What are the principal challenges/opportunities you see at the moment in the business of publishing books?
Kyle Cathie: Kyle Cathie publishes illustrated non fiction, specialising in cookery, gardening and health. It's a market dominated by celebrities and our challenge is to ensure our books get the recognition (and sales) they deserve -- something that can be hard to achieve if you're up against a TV tie-in.
The Book Depository: What brings you to the decision to publish a particular title/author?
Kyle Cathie: We look for originality and exciting ideas. Our goal is to find the right author for the right market -- someone who can communicate their expertise in a beautiful and effective fashion. We're a small team and it's vital we're all enthusiastic about every project. We publish books we all believe in and which will be the very best in their field.
The Book Depository: What books are you most proud of having published?
Kyle Cathie: We are proud of every book we publish, but some deserve a special mention. 50 Great Curries of India is, we think, the best book on curries ever written. It has sold over one million copies and reprints several times a year. Jekka's Complete Herb Book is the definitive book on herbs, still in print 15 years after publication and Darina Allen's Ballymaloe Cookery Course deserves a place on every cook's bookshelf.
The Book Depository: What books are you working on right now?
Kyle Cathie: We're bringing out Liz Earle's Skin Secrets this month, the book Liz's millions of customers have been asking her to write for many years. In it she reveals her secrets to beautiful skin. We have a really exciting list this autumn, including the gorgeous Cupcakes by Martha Swift and Lisa Thomas of The Primrose Bakery and Modern Spanish Food by Jose Pizarro of Brindisa fame. Alternatively, from Green Party spokesperson Sian Berry comes Mend It, a perfect book for all those who want to be thrifty and reduce the amount of rubbish they produce. For those who are watching their wallets we're bringing out The Beauty Bible Beauty Steals by Josphine Fairley and Sarah Stacey and Drink Royally on a Budget by Joe Wadsack.
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