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Mon, 05 Oct 2009 09:57
Louise L. Hay set up Hay House over 20 years ago when she was 60 years of age. She originally wanted to be able to publish her own book You Can Heal Your Life in the way that she believed it should be published. The company is now the world's leading independent self-help publisher with offices on the west and east coast of the USA, in Australia, South Africa, India and the UK. Louise's own philosophy has helped make the company highly successful and widely hailed for its innovative way of directly reaching its audience via online marketing, Hay House Radio and large scale speaker events.
The Book Depository:What/who do you see as your primary market?
Hay House: We are in the great position of having a brand that people recognise and associate with certain values. People are attracted by Louise L. Hay's own inspirational books and they come to the Hay House list seeking to learn more.
We appeal to people who want to help themselves expand into greater self-awareness and ultimately become more balanced, healthier and happier individuals.
The Book Depository: What are the principal challenges/opportunities you see at the moment in the business of publishing books?
Hay House: We are seeing a surge in both consumer and media interest in the kinds of books that we publish. People are looking for positive ideas that offer them route-ways to greater happiness and personal wellbeing. It's an exciting time to be in the personal-development field.
The Book Depository: What brings you to the decision to publish a particular title/author?
Hay House: We are very author-focused and look for people who can write distinctive and authoritative books on their particular topic, and who ideally have the charisma and skill to convey their ideas via the media, online and to live audiences.
The Book Depository: What books are you most proud of having published?
Hay House: We're happy that we can offer books for people at a variety of levels. We have books aimed at readers who are completely new to self-help, right through to complex cutting-edge books that are likely to be the classics of the future. We hear so many readers say that our authors have had a profoundly positive impact on their lives and this makes us proud. What works for one person may leave another person completely cold and so it's great to try and ensure that we offer a wide range of authors, speaking to every level of reader. We are of course really proud to have published Louise Hay's own book, which has now sold more than 30 million copies worldwide.
The Book Depository: What books are you working on right now?
Hay House: Our publisher is just reading the manuscript of a book that we think will be one of those future classics, Waking From Sleep by Steve Taylor. His work has already attracted great endorsements from people like Eckhart Tolle and Ervin Laszlo, as he has the ability to write about profound ideas in a really accessible way. We publish this next spring and believe that it will be one of those word-of-mouth bestsellers.
She is also just finishing her input on the latest book by the wonderful medium Gordon Smith. Why Do Bad Things Happen? is Gordon's response to the big questions that people continually ask him about tragic loss, karma, fate and destiny. Gordon commands such international respect and affection and this book is sure to help thousands of people to see life and death from a new perspective.
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