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  • The A List

    Mon, 16 Aug 2010 05:09

    I used to work in bookshops in London with a steady stream of celebrity customers. It's irrational I know and I never thought I would be affected but the more stellar the celebrity, the more 'A' list the actor then the more starstruck I'd become. Unfortunately most famous authors never produced this reaction, the odd actress from a TV show would cause a, 'Isn't that...?' moment but when a genuine bona fide movie star celeb came into the shop it was proper, involuntary weakness of the knees and intake of breath. A bit pathetic I know but such is the power of modern celebrity.

    Anyway, that is the closest analogy I can think of when your business gets mentioned in the papers or magazines. The local rag elicits a satisfying nod of approval, a nod in a national newspaper evokes a pleasing sense of professionalism and job well done, when the New Yorker, a proper A list publication mentions the Book Depository it's a real, Wahoooo! They like our Map!

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