The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

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By (author) Shama Kabani

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  • Publisher: BENBELLA BOOKS
  • Format: Paperback | 216 pages
  • Dimensions: 152mm x 229mm x 20mm | 371g
  • Publication date: 17 January 2013
  • Publication City/Country: Dallas
  • ISBN 10: 1937856151
  • ISBN 13: 9781937856151
  • Edition: 3, Revised
  • Edition statement: 3rd Revised edition
  • Sales rank: 96,358

Product description

The Ultimate Primer and How-To Guide for Social Media Marketing In the two years since the first edition became a global bestseller, the world of social media has grown and changed enough to require an updated guide. Whether you use social media now or not, people are already talking about your company online. By becoming part of the conversation in a more meaningful way, you can start connecting directly to your customers and clients and finding new ones right away with ease and efficiency. Social media marketing isn't like traditional marketing-and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Kabani, social media expert and president of The Marketing Zen Group (MarketingZen.com), teaches you the "Zen" of using social media tools to find your own marketing nirvana. With a foreword by New York Times bestselling author Chris Brogan and updated content on Google+, online advertising, SEO, and more, the newest edition of The Zen of Social Media Marketing gives you: * A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page * A proven process to attract followers and fans and convert them into customers and clients * The latest updates and step-by-step guidelines for Facebook, Twitter, LinkedIn, Google+, and group-buying sites such as Groupon and LivingSocial * Tips on why, when, and how to use online advertising * Essential advice on content marketing and targeted tactics to enhance your SEO * New information on why self-expression is the true driver of social media use and how to leverage it for your business * Insights from dozens of leading online marketers and entrepreneurs, with strategies for success

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Author information

Web and TV personality. Bestselling author. International Speaker. Award winning CEO of The Marketing Zen Group--a global online marketing and digital PR company. Shama Kabani is the face of today's digital world, and represents the best her generation has to offer. She has aptly been dubbed the "master millennial of the universe" and "an online marketing shaman" by FastCompany.com, and is an oft-quoted social media expert. Kabani has been featured by Bloomberg Businessweek, Entrepreneur, Fast Company, Inc. Magazine, The Wall Street Journal, The New York Times, Dallas Morning News, The Huffington Post, and hundreds of blogs and social media outlets. She's also an accomplished international speaker and hosts her own Web TV show, Shama.TV. The show addresses new media marketing topics, trends, people, and relevant perspectives. She also serves as a technology and new media correspondent for the media. Kabani formed The Marketing Zen Group in 2009. Since then, the company has grown to include a team of 30 and clients that range from publicly held, Fortune 500 companies to privately held small businesses and non-profit organizations. The company serves clients worldwide, including companies in Europe, Asia, and Central and South Americas. Since its start in 2009, average company growth is 400 percent. She holds a master's degree in organizational communication from the University of Texas at Austin and prides herself in being a constant learner. In 2009, Bloomberg Businessweek honored Kabani as one of the Top 25 under 25 entrepreneurs in North America. In 2010, Kabani won the prestigious Technology Titan Emerging Company CEO award. In 2011, Entrepreneur magazine featured her as one of four Super Sonic Youth, dubbing her a "zen master of marketing." When not working directly with her clients or shooting her shows, Kabani travels the world speaking on business, entrepreneurship, and technology. She is passionate about empowering youth and works closely with the Young Entrepreneur Council in fostering youth entrepreneurship around the world. In 2011, she was the only woman delegate invited by the U.S. State Department to mentor tech entrepreneurs in Cairo as part of President Obama's initiative in the region.

Review quote

"She provides detailed instructions for launching social media campaigns and sound guidance for fully leveraging and optimizing search engines, web sites, and blogs. VERDICT: Kabani's assertion that this is 'the last social media guide you'll ever need' has merit, as anyone purchasing this also has access to a continually updated online version. Highly recommended for anybody with anything to market online--including him- or herself." --Library Journal (refers to 2012 edition) "Since the April 2010 release of The Zen of Social Media Marketing, social media marketers have been provided a serious leg-up in their A-game. This time around, (the) Third Edition goes into even greater detail about social media, spending more time with SEO and Google+, as well as blogging and the importance of video. Kabani thoroughly delivers the ins and outs down to the do's and don'ts social medium by social medium." -- Examiner.com "If you need a brief, basic introduction to social media marketing, you can't do better than this book." --SocialMediaExaminer.com "...a much recommended pick for any publicist or marketer." -- Midwest Book Review "As good as any of the books I have read on the subject but far easier to read and use than most." --American Marketing Association, Dallas/Ft. Worth chapter "...everything you need to know about social media before creating a social media marketing strategy. Newbies will find the necessary explanations while veterans will discover details that will enhance their strategies." -Wireless and Mobile News