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    Youtility: Why Smart Marketing is About Help, Not Hype (Hardback) By (author) Jay Baer

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    DescriptionThe difference between helping and selling is just two letters. If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.


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  • Full bibliographic data for Youtility

    Title
    Youtility
    Subtitle
    Why Smart Marketing is About Help, Not Hype
    Authors and contributors
    By (author) Jay Baer
    Physical properties
    Format: Hardback
    Number of pages: 240
    Width: 150 mm
    Height: 228 mm
    Thickness: 23 mm
    Weight: 340 g
    Language
    English
    ISBN
    ISBN 13: 9781591846666
    ISBN 10: 1591846668
    Classifications

    Warengruppen-Systematik des deutschen Buchhandels: 17820
    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.3
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    B&T Modifier: Academic Level: 05
    BIC subject category V2: KJS
    LC subject heading: ,
    B&T Modifier: Subject Development: 10
    LC subject heading:
    B&T General Subject: 180
    Ingram Subject Code: BE
    Libri: I-BE
    DC22: 658.8
    BISAC V2.8: BUS043000, BUS016000
    LC subject heading:
    B&T Approval Code: A48502000, C45240000
    LC subject heading: , , , , ,
    DC23: 658.8
    LC classification: HF5415.1265 .B27 2013
    Thema V1.0: KJS
    Edition statement
    New.
    Publisher
    Penguin Books Ltd
    Imprint name
    Portfolio Penguin
    Publication date
    27 February 2014
    Publication City/Country
    London
    Author Information
    Jay Baer is a marketing keynote speaker, consultant, and digital marketing pioneer. He has consulted for more than 700 brands since 1994, including 30 of the Fortune 500. In addition to Youtility, he's co-author of the social business transformation book, The NOW Revolution. Baer runs the popular Convince & Convert blog, and is host of the weekly Social Pros podcast.
    Review quote
    "In today's always-on, hyper-saturated marketplace, product messages no longer break through like they used to. Providing helpful information to customers does. In this important book, Baer calls the art of being deeply valued by your customers Youtility. I call it smart."--DAVID MEERMAN SCOTT bestselling author of "The New Rules of Marketing and PR" "What does it actually mean to create 'engaging' content? This book delivers both a broader vision and a specific road map to creating content your customers will thank you for."--ANN HANDLEY chief content officer, MarketingProfs and coauthor of "Content Rules" "Useful is the stuff you reach for when you really have a need--this book is the encyclopedia of useful!"--JOHN JANTSCH author of "Duct Tape Marketing "and "The Referral Engine"