You Are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself

You Are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself


By (author) David McRaney

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  • Publisher: GOTHAM BOOKS
  • Format: Paperback | 309 pages
  • Dimensions: 126mm x 188mm x 18mm | 220g
  • Publication date: 5 August 2014
  • ISBN 10: 1592408796
  • ISBN 13: 9781592408795
  • Edition statement: Reprint
  • Sales rank: 27,322

Product description

The author of the bestselling You Are Not So Smart gives readers a fighting chance at outsmarting their not-so-smart brains. A mix of popular psychology and trivia, "You Are Now Less Dumb" is grounded in the idea that we all believe ourselves to be objective observers of reality--except we're not. But that's okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of seventeen ways we fool ourselves every day, including: Enclothed Cognition (the clothes you wear change your behavior and influence your mental abilities) The Benjamin Franklin Effect (how you grow to like people for whom you do nice things and hate the people you harm). Deindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality) The Misattribution of Arousal (Environmental factors have a greater effect on our emotional arousal than the person right in front of us) Sunk Cost Fallacy (We will engage in something we don't enjoy just to make the time or money already invested "worth it") McRaney also reveals the true price of happiness, and how to avoid falling for our own lies.

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Author information

David McRaney is a journalist and self-described psychology nerd. He has written for several publications, including" The Atlantic "and "Psychology Today." He lives in Hattiesburg, Mississippi.

Review quote

Praise for YOU ARE NOT SO SMART by David McRaney "Every chapter is a welcome reminder that you are not so smart -- yet you're never made to feel dumb. You Are Not So Smart is a dose of psychology research served in tasty anecdotes that will make you better understand both yourself and the rest of us. You'll find new perspectives on your relationships with people you know, people you don't, and even brands. It turns out we're much more irrational than most of us think, so give yourself every advantage you can and read this book." --Alexis Ohanian, Co-Founder of