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    Writing That Works: How to Communicate Effectively in Business (Paperback) By (author) Kenneth Roman, By (author) Joel Raphaelson

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    DescriptionWriting That Works will help you say what you want to say, with less difficulty and more confidence. Now in its third edition, this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness. With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing That Works will show you how to improve anything you write: Presentations that move ideas and actionMemos and letters that get things donePlans and reports that make things happenFund-raising and sales letters that produce resultsResumes and letters that lead to interviewsSpeeches that make a point


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  • Full bibliographic data for Writing That Works

    Title
    Writing That Works
    Subtitle
    How to Communicate Effectively in Business
    Authors and contributors
    By (author) Kenneth Roman, By (author) Joel Raphaelson
    Physical properties
    Format: Paperback
    Number of pages: 208
    Width: 124 mm
    Height: 202 mm
    Thickness: 18 mm
    Weight: 160 g
    Language
    English
    ISBN
    ISBN 13: 9780060956431
    ISBN 10: 0060956437
    Classifications

    Warengruppen-Systematik des deutschen Buchhandels: 24110
    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    BIC subject category V2: KJP
    B&T Modifier: Subject Development: 10
    LC subject heading:
    B&T General Subject: 180
    Ingram Subject Code: BE
    LC subject heading:
    Libri: I-BE
    LC subject heading:
    DC22: 808/.06665
    LC subject heading: ,
    B&T Modifier: Academic Level: 03
    BISAC V2.8: BUS007000
    DC22: 808.06665
    LC subject heading:
    BISAC V2.8: REF026000
    DC21: 808.06665
    LC classification: PE1479.B87 R65 2000
    BISAC V2.8: BUS011000, REF000000
    Thema V1.0: GB, CBW, KJP
    Edition
    3
    Edition statement
    3rd
    Publisher
    HarperCollins Publishers Inc
    Imprint name
    HarperCollins Publishers
    Publication date
    22 August 2000
    Publication City/Country
    New York, NY
    Review quote
    Effective writing skills are invaluable in today's business world-- but they're also in short supply. In this concise book, Kenneth Roman and Joel Raphaelson offer an abundance of practical tips for helping your written and oral communications get the results you want. -- William C. Steere, Jr., Chairman and CEO, Pfizer, Inc. Clear, concise communications that make the right point will launch your career or business to new heights. This book will show you how. -- Robert Seelert, Chairman, Saatchi & Saatchi PLCIn advertising, the challenge is to find the one simple, inspired thought that makes a consumer buy a product. This book helps all of us in the business world use the same discipline when we communicate our own thoughts to each other. -- Peter Georgescu, Chairman Emeritus, Young & Rubicam Inc."Ken Roman and Joel Raphaelson's "Writing That Works" works. Whether you arewriting a brief e-mail, or a lengthy report, it provides clear and concreteideas for improving your written communications!" -- Jay W. Lorsch, Louis E. Kirstein Professor of Human Relations, Harvard Business School