The World is Flat: The Globalized World in the Twenty-first CenturyPaperback
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- Publisher: Penguin Books Ltd
- Format: Paperback | 672 pages
- Dimensions: 130mm x 194mm x 32mm | 458g
- Publication date: 5 July 2007
- Publication City/Country: London
- ISBN 10: 0141034890
- ISBN 13: 9780141034898
- Edition statement: new edition, revised, expanded and updated.
- Sales rank: 18,623
The beginning of the twenty-first century will be remembered, Friedman argues, not for military conflicts or political events, but for a whole new age of globalization - a 'flattening' of the world. The explosion of advanced technologies now means that suddenly knowledge pools and resources have connected all over the planet, levelling the playing field as never before, so that each of us is potentially an equal - and competitor - of the other. The rules of the game have changed forever - but does this 'death of distance', which requires us all to run faster in order to stay in the same place, mean the world has got too small and too flat too fast for us to adjust? Friedman brilliantly demystifies the exciting, often bewildering, global scene unfolding before our eyes, one which we sense but barely yet understand."The World is Flat" is the most timely and essential update on globalization, its successes and its discontents, powerfully illuminated by a world-class writer. In his new chapters: 'If It's Not Happening, It's Because You're Not Doing It' and 'What Happens When We All Have Dog's Hearing?' the author explores both the benefits and disadvantages of the very latest developments in global communication. The emergent popularity of blogging, pod-casting, "YouTube and MySpace" enable the modern world citizen to broadcast their views to a potential audience of billions, and the proliferation of Internet access to even the poorest communities gives everyone who wants to the tools to address issues of social injustice and inequality.On the other hand the technology that seems to improve communication on a global scale causes it to deteriorate on a local scale. Identifying ours as 'The Age of Interruption', Friedman discusses the annoyance and dangers of BlackBerrys in meeting rooms, hands-free kits in conversation and using a phone or iPod whilst driving. In an age when we are always 'connected' via email or mobile phone how can we hope to concentrate on one thing without interruption? As expected the author has revitalised this new edition of "The World is Flat" with timely insights into the nature of our flat world.
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Thomas Friedman has won the Pulitzer Prize three times for his work at The New York Times. He is the author of two best-selling books, From Beirut to Jerusalem, and The Lexus and the Olive Tree.
Back cover copy
"One mark of a great book is that it makes you see things in a new way, and Mr. Friedman certainly succeeds in that goal," the Nobel laureate Joseph E. Stiglitz wrote in "The New York Times," reviewing "The World Is Flat" in 2005. For this updated and expanded edition, Friedman has seen his own book in a new way, bringing fresh stories and insights to help us understand the flattening of the world. New material includes: - The reasons why the flattening of the world "will be seen in time as one of those fundamental shifts or inflection points, like Gutenberg's invention of the printing press, the rise of the nation-state, or the Industrial Revolution" - An explanation of "uploading" as one of the ten forces that are flattening the world, as blogging, open-source software, pooled knowledge projects like Wikipedia, and podcasting enable individuals to bring their experiences and opinions to the whole world - A mapping of the New Middle--the places and spaces in the flat world where middle-class jobs will be found--and portraits of the character types who will find success as New Middlers -An account of the qualities American parents and teachers need to cultivate in young people so that they will be able to thrive in the flat world -A call for a government-led "geo-green" strategy to preserve the environment and natural resources -An account of the "globalization of the local": how the flattening of the world is actually strengthening local and regional identities rather than homogenizing the world