The World We Made

The World We Made : Alex McKay's Story from 2050

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Our planet's environmental future is usually described in terms of doom and despair. But now, for the first time, The World We Made presents a credible, positive vision of our planet that is green, fair, connected and collaborative. Part history, part personal memoir, The World We Made reveals how it is possible to reach a genuinely sustainable world by 2050; describing the key events, technological breakthroughs and lifestyle revolutions that will transform our planet. Packed with images that bring to life this exciting, high-tech and human world, featuring futuristic photographs, graphics and hand-drawn sketches, The World We Made covers topics as wide-ranging as the 'energy internet' to slow travel airships; 3D printing to robotics; and personal genomics to urban agriculture - all grounded in cutting edge technological insights. Providing all the tools and advice to prepare yourself for what is ahead, the book is essential reading for everyone interested in a positive future for our planet. All royalties will go to support the work of Forum for the Future, one of the world's leading sustainable development non-profits.

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Product details

  • Paperback | 320 pages
  • 174 x 242 x 20mm | 479.99g
  • Phaidon Press Ltd
  • London, United Kingdom
  • English
  • 200
  • 0714863610
  • 9780714863610
  • 66,615

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An optimistic story that depicts a world where things went right. Kees Kruythoff, president of Unilever North America Revealing the gift in the arms of the problem, Jonathon Porritt beautifully shows how your applied hope, fearless action, and relentless patience can turn the world we inhabit into the world we envision. Richard Branson Jonathon Porritt has, not for the first time, found both the facts and the spirit required for imagining a working future. Jeffrey Hollender, Co-founder of Seventh Generation and Co-chair of Greenpeace US

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About Jonathan Porritt

Jonathon Porritthas been a renowned figure in the world of sustainable development for the last 40 years. A former Director of Friends of the Earth, he is the founder director of Forum for the Future, and eminent commentator, author and broadcaster. He has been closely involved in developing the sustainability strategies for companies like Unilever, Nike, Pepsi, M&S, Telefonica and Carillion, and is an advisor to the Prince of Wales and many other leaders in the field.

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