The World We Made: Alex McKay's Story from 2050

The World We Made: Alex McKay's Story from 2050

Paperback

By (author) Jonathon Porritt

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  • Publisher: Phaidon Press Ltd
  • Format: Paperback | 320 pages
  • Dimensions: 174mm x 242mm x 20mm | 480g
  • Publication date: 8 October 2013
  • Publication City/Country: London
  • ISBN 10: 0714863610
  • ISBN 13: 9780714863610
  • Illustrations note: 200
  • Sales rank: 56,165

Product description

Our planet's environmental future is usually described in terms of doom and despair. But now, for the first time, The World We Made presents a credible, positive vision of our planet that is green, fair, connected and collaborative. Part history, part personal memoir, The World We Made reveals how it is possible to reach a genuinely sustainable world by 2050; describing the key events, technological breakthroughs and lifestyle revolutions that will transform our planet. Packed with images that bring to life this exciting, high-tech and human world, featuring futuristic photographs, graphics and hand-drawn sketches, The World We Made covers topics as wide-ranging as the 'energy internet' to slow travel airships; 3D printing to robotics; and personal genomics to urban agriculture - all grounded in cutting edge technological insights. Providing all the tools and advice to prepare yourself for what is ahead, the book is essential reading for everyone interested in a positive future for our planet. All royalties will go to support the work of Forum for the Future, one of the world's leading sustainable development non-profits.

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Author information

Jonathon Porritthas been a renowned figure in the world of sustainable development for the last 40 years. A former Director of Friends of the Earth, he is the founder director of Forum for the Future, and eminent commentator, author and broadcaster. He has been closely involved in developing the sustainability strategies for companies like Unilever, Nike, Pepsi, M&S, Telefonica and Carillion, and is an advisor to the Prince of Wales and many other leaders in the field.

Review quote

An optimistic story that depicts a world where things went right.FastCoExist.com The futuristic look in The World We Made is a powerful reminder of the many global challenges we must address today if we want to create a sustainable and equitable planet in the near future. As a business leader, I am evermore convinced after reading The World We Made that building a sustainable future urgently requires collaboration, technological innovation, and a shift to sustainable lifestyles being commonplace, but above all it needs leadership.Kees Kruythoff, president of Unilever North America Revealing the gift in the arms of the problem, Jonathon Porritt beautifully shows how your applied hope, fearless action, and relentless patience can turn the world we inhabit into the world we envision.Amory Lovins, Founder and Chief Scientist, Rocky Mountain Institute Jonathon Porritt's book dreams big, as if our future depends on it. And it does.Richard Branson Jonathon Porritt has, not for the first time, found both the facts and the spirit required for imagining a working future.Bill McKibben, author of Oil and Honey: The Education of an Unlikely Activist In a world where doom and gloom surrounds us everywhere, Jonathon Porritt shows us that another future is possible?.Jonathon is arguably more responsible for helping to create that positive future than anyone I know.Jeffrey Hollender, Co-founder of Seventh Generation and Co-chair of Greenpeace US