Wild Company: The Untold Story of Banana Republic

Wild Company: The Untold Story of Banana Republic


By (author) Mel Ziegler, By (author) Patricia Ziegler

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Paperback $12.96
  • Publisher: SIMON & SCHUSTER
  • Format: Hardback | 208 pages
  • Dimensions: 147mm x 221mm x 21mm | 376g
  • Publication date: 2 October 2012
  • ISBN 10: 1451683480
  • ISBN 13: 9781451683486
  • Sales rank: 658,007

Product description

"With $1,500 and no business experience, "Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Re-imagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone. In a book that's honest, funny, and charming, Mel and Patricia tell in alternating voices how they upended business conventions and survived on their wits and imagination. Many retail and fashion merchants still consider Banana Republic's early heyday to be one of the most remarkable stories in fashion and business history. The couple detail how, as "professional amateurs," they developed the wildly original merchandise and marketing innovations that broke all retail records and produced what has been acclaimed by industry professionals to be "the best catalogue of all time." A love story wrapped in a business adventure, "Wild Company "is a soulful, inspiring tale for readers determined to create their own destiny with a passion for life and work and fun.

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Review quote

"This is a wonderful book, a book about joy and guts and art. Mel and Patricia understand that a store is far more than just a place to buy stuff and that a business is far more than a way to make a living."--Seth Godin, author of Linchpin