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    Wikinomics: How Mass Collaboration Changes Everything (Hardback) By (author) Don Tapscott, By (author) Anthony D Williams


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    DescriptionAn updated edition of the national bestseller?now with a new introduction and a new chapter Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, "Wikinomics" proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success. A brilliant guide to one of the most profound changes of our time, "Wikinomics" challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty- first century. Based on a $9 million research project led by bestselling author Don Tapscott, "Wikinomics" shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about: ? Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry. ? Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production. ? Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems. An important look into the future, "Wikinomics" will be your road map for doing business in the twenty-first century.

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  • Full bibliographic data for Wikinomics

    How Mass Collaboration Changes Everything
    Authors and contributors
    By (author) Don Tapscott, By (author) Anthony D Williams
    Physical properties
    Format: Hardback
    Number of pages: 351
    Width: 160 mm
    Height: 234 mm
    Thickness: 30 mm
    Weight: 544 g
    ISBN 13: 9781591841937
    ISBN 10: 1591841933

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    BIC subject category V2: KJM
    LC subject heading:
    B&T Modifier: Region of Publication: 01
    BIC subject category V2: KJP
    B&T Modifier: Academic Level: 05
    B&T Modifier: Subject Development: 10
    BIC subject category V2: UDB
    B&T General Subject: 180
    Warengruppen-Systematik des deutschen Buchhandels: 17850
    Ingram Subject Code: BE
    LC subject heading:
    Libri: I-BE
    Abridged Dewey: 658
    BISAC V2.8: BUS007000
    BIC subject category V2: TJK
    BISAC V2.8: COM060080
    DC21: 658.046
    B&T Approval Code: A48200000
    BISAC V2.8: TEC041000
    LC subject heading:
    BISAC V2.8: BUS041000
    LC subject heading: , ,
    B&T Approval Code: A48502020
    DC22: 658.046
    LC classification: HD69.S8 T37 2008
    Thema V1.0: TJK, UBW, KJM, KJP
    Edition statement
    Expanded ed.
    Imprint name
    Publication date
    01 May 2008
    Publication City/Country
    New York, NY
    Author Information
    Don Tapscott and David Ticoll co-founded the business research and consulting firm Digital 4Sight in 1994. They have written for publications such as "The Wall Street Journal," "The Financial Times," "Harvard Business Review," "The Globe and Mail" and "Forbes" and appeared on national broadcast media around the world. Both live in Toronto.
    Review quote
    ?They are clearly on to something with the concept of Wikinomics.? ?"USA Today" ?Especially valuable for its clear and ultimately persuasive analysis, bolstered by vivid examples.? ?"The Wall Street Journal" ?An intriguing and important book that belongs on your shelf.? ?"The Washington Post" ?A provocative examination of the changing nature of business . . . worthwhile for anyone launching or expanding a business of any size.? ?"BusinessWeek" ?A breathtaking piece of work.? ?Tom Peters