Why We Buy: The Science of Shopping

Why We Buy: The Science of Shopping

Hardback

By (author) Paco Underhill

$11.93
List price $17.96
You save $6.03 33% off

Free delivery worldwide
Available
Dispatched in 2 business days
When will my order arrive?

Additional formats available

Format
CD-Audio $25.74
  • Publisher: SIMON & SCHUSTER
  • Format: Hardback | 306 pages
  • Dimensions: 140mm x 214mm x 22mm | 281g
  • Publication date: 30 December 2008
  • Publication City/Country: New York
  • ISBN 10: 1416595244
  • ISBN 13: 9781416595243
  • Edition: Revised
  • Edition statement: Updated, Revised ed.
  • Sales rank: 10,996

Product description

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture--full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world's emerging markets. Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes: - The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. - A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.

Other people who viewed this bought:

Showing items 1 to 10 of 10

Other books in this category

Showing items 1 to 10 of 10
Categories:

Review quote

"At last, here is a book that gives this underrated skill the respect it deserves." -- "The New York Times"