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    The Why of the Buy: Consumer Behavior and Fashion Marketing (Paperback) By (author) Richard Petrizzi, By (author) Penny Gill, By (author) Stefani Bay, By (author) Patricia Mink Rath

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    DescriptionConsumer behavior affects all aspects of the fashion industry, design, production, and merchandising and promotion at all levels, as much as it affects retailing. The Why of the Buy: Consumer Behavior and Fashion Marketing addresses how psychology, sociology, and culture all influence the how, what, when, where, and why of the buy. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students. Chapter-opening vignettes place the chapter topics in real world settings that students can relate to, and as these stories are revisited throughout the chapter, students can see how theory derives from actual consumer behavior. Longer cases at the end of each unit cover all of the chapters within the unit, providing further examples of the relevance of the text to their own behavior as consumers and as future professionals in the fashion industry.Features- Learning objectives at the beginning of each chapter as well as bold-faced key terms which are defined immediately.- Intriguing feature boxes about aspects of consumer behavior, marketing applications, and business and fashion profiles throughout the text- "Let's Talk" feature within the text of each chapter encouraging students to relate the topic to their own experience and observations- End-of-chapter activities include a brief summary based on learning objectives, key terms, review questions, in-class and out-of-class activities, and either a mini-project or brief case.- Instructor's Guide provides suggestions for planning the course and using the text - PowerPoint(r) Presentation provides outlines and ideas for lectures; compatible with PC and Mac platforms

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  • Full bibliographic data for The Why of the Buy

    The Why of the Buy
    Consumer Behavior and Fashion Marketing
    Authors and contributors
    By (author) Richard Petrizzi, By (author) Penny Gill, By (author) Stefani Bay, By (author) Patricia Mink Rath
    Physical properties
    Format: Paperback
    Number of pages: 496
    Width: 211 mm
    Height: 262 mm
    Thickness: 36 mm
    Weight: 1,769 g
    ISBN 13: 9781563674563
    ISBN 10: 1563674564

    BIC E4L: PSY
    B&T Book Type: NF
    BIC subject category V2: JM
    B&T Merchandise Category: TXT
    B&T Modifier: Region of Publication: 01
    Nielsen BookScan Product Class 3: S2.3
    B&T Modifier: Academic Level: 01
    B&T Modifier: Subject Development: 10
    BIC subject category V2: JFFT
    B&T General Subject: 180
    B&T Modifier: Geographic Designator: 01
    Warengruppen-Systematik des deutschen Buchhandels: 15860
    Libri: I-FG
    Ingram Subject Code: FG
    B&T Modifier: Text Format: 06
    LC subject heading: ,
    BISAC V2.8: BUS016000
    DC22: 658.8342
    LC subject heading:
    BISAC V2.8: DES005000
    LC subject heading:
    BISAC V2.8: BUS057000, BUS070090
    LC classification: HD9940.U4 W49 2008
    Thema V1.0: JM, JBFS
    Illustrations note
    colour illustrations
    A & C Black Publishers Ltd
    Imprint name
    Publication date
    01 May 2008
    Publication City/Country
    New York
    Author Information
    Patricia M. Rath, International Academy of Design and Technology, Chicago. Stefani Bay Illinois Institute of Art, Chicago. Richard Petrizzi Illinois Institute of Art, Chicago. Penny Gill Writer/Journalist.
    Table of contents
    Contents - Why Consumer Behavior Is Important to the Fields of Fashion and Design - Consumer Behavior, Marketing and - Fashion: A Working Relationship - How Fashion Consumers Perceive, Learn, and Remember - Motivation and the Fashion Consumer - The Fashion Consumer's Attitudes and Values - Family, Age and Life Cycle Influences - Social Influences on Fashion Consumers - Demographics and Psychographics - How Marketers Obtain and Use Consumer Information - How Fashion Consumers Make Decisions - How Fashion Consumers Buy - How Organizations (and Businesses) Buy and Use Fashion Goods - Global Fashion Consumers - Ethics and Social Responsibility - Government's Role