Where Good Ideas Come from: the Natural History of Innovation (Microfilm)
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Short Description for Where Good Ideas Come from Johnson addresses an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? He provides the complete, exciting, and encouraging story of how the ideas are born that push careers, lives, society, and culture forward.
- Published: 05 October 2010
- Format: Microfilm 326 pages
- ISBN 13: 9781594487712 ISBN 10: 1594487715
- Sales rank: 32,909
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Full description for Where Good Ideas Come from
The printing press, the pencil, the flush toilet, the battery--these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out applicable approaches and commonalities that seem to appear at moments of originality. "Where Good Ideas Come From "gives us both an important new understanding of the history of innovation and a set of useful strategies for cultivating our own creative breakthroughs. Steven Johnson's newest book, "Future Perfect," is now available from Riverhead Books.