• What You See Is What You Get: My Autobiography See large image

    What You See Is What You Get: My Autobiography (Paperback) By (author) Alan Sugar

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    DescriptionAlan Sugar was born in 1947 and brought up on a council estate in Clapton, in Hackney. As a kid he watched his dad struggle to support the family, never knowning from one week to the next if he'd have a job. It had a huge impact on him, fuelling a drive to succeed that was to earn him a sizeable personal fortune. Now he describes his amazing journey, from schoolboy enterprises like making and selling his own ginger beer to setting up his own company at nineteen; from Amstrad's groundbreaking ventures in hi-fi and computers, which made him the darling of the stock exchange, to the dark days when he nearly lost it all; from his pioneering deal with Rupert Murdoch to his boardroom battles at Tottenham Hotspur FC. He takes us into the world of The Apprentice, and describes his appointment as advisor to the government and elevation to the peerage. Like the man himself, this autobiography is forthright, funny and sometimes controversial.


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  • Full bibliographic data for What You See Is What You Get

    Title
    What You See Is What You Get
    Subtitle
    My Autobiography
    Authors and contributors
    By (author) Alan Sugar
    Physical properties
    Format: Paperback
    Number of pages: 640
    Width: 130 mm
    Height: 197 mm
    Thickness: 43 mm
    Weight: 499 g
    Language
    English
    ISBN
    ISBN 13: 9780330520478
    ISBN 10: 0330520474
    Classifications

    Warengruppen-Systematik des deutschen Buchhandels: 21600
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    BIC E4L: BIO
    BIC subject category V2: KJH
    Nielsen BookScan Product Class 3: T4.8A
    B&T General Subject: 170
    Ingram Subject Code: BA
    Libri: I-BA
    DC22: B
    B&T Modifier: Subject Development: 10
    LC classification: HF
    BIC subject category V2: BGBA
    DC22: 338.04092
    LC subject heading:
    BISAC V2.8: BIO003000
    LC subject heading:
    DC22: 338/.04092
    Thema V1.0: KJH, DNBB1
    Edition
    Unabridged
    Edition statement
    Unabridged
    Illustrations note
    Illustrations (chiefly col.), ports. (chiefly col.)
    Publisher
    Pan MacMillan
    Imprint name
    Pan Books
    Publication date
    01 August 2011
    Publication City/Country
    London
    Author Information
    Today Lord Sugar is chairman of Amshold Group Ltd. In 2009 he was appointed by PM Gordon Brown as Enterprise Champion to advise the government on small business and enterprise, and was also awarded a life peerage, becoming Alan, Baron Sugar of Clapton in the London Borough of Hackney. He continues to appear in The Apprentice.