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    What Would Google Do? (Hardback) By (author) Jeff Jarvis

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    DescriptionWhat's the question every business should be asking itself? According to Jeff Jarvis, it's WHAT WOULD GOOGLE DO? If you're not thinking or acting like Google -- the fastest-growing company in the history of the world -- then you're not going to survive, let alone prosper, in the Internet age. An indispensable manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls "the new Google century," including such insights as: Think Distributed Become a Platform Join the Post-Scarcity, Open-Source, Gift Economy The Middleman Has Died Your Worst Customers Are Your Best Friends and Your Best Customers Are Your Partners Do What You Do Best and Link to the Rest Get Out of the Way Make Mistakes Well ! and More He applies these principles not just to emerging technologies and the Internet, but to other industries--telecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishing--showing ultimately what the world would look like if Google ran it.The result is an astonishing, mind-opening book that will change the way readers ask questions and solve problems.


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    Title
    What Would Google Do?
    Authors and contributors
    By (author) Jeff Jarvis
    Physical properties
    Format: Hardback
    Number of pages: 224
    Width: 160 mm
    Height: 231 mm
    Thickness: 28 mm
    Weight: 431 g
    Language
    English
    ISBN
    ISBN 13: 9780061709715
    ISBN 10: 0061709719
    Classifications

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    LC subject heading: ,
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    LC subject heading:
    B&T Modifier: Academic Level: 05
    B&T Modifier: Subject Development: 01
    BIC subject category V2: KJC
    B&T General Subject: 180
    Warengruppen-Systematik des deutschen Buchhandels: 17850
    Ingram Subject Code: BE
    DC22: 658.4
    BISAC V2.8: COM032000
    LC subject heading:
    Libri: I-BE
    BISAC V2.8: BUS063000
    DC22: 658.4012
    B&T Modifier: Text Format: 01
    LC subject heading:
    DC22: 658.4/012
    BISAC V2.8: BUS077000
    LC subject heading:
    B&T Approval Code: A48186000
    LC subject heading:
    Publisher
    HarperCollins Publishers Inc
    Imprint name
    Collins
    Publication date
    05 February 2009
    Publication City/Country
    New York
    Author Information
    By Jeff Jarvis
    Review quote
    "[Jarvis's] bold thinking and prodigious faith results in a rollicking sermon on reinvention and reinvigoration."--Miami Herald
    Table of contents
    An indispensable manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do?To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls "the new Google century," including such insights as:Think DistributedBecome a PlatformJoin the Post-Scarcity, Open-Source, Gift EconomyThe Middleman Has DiedYour Worst Customers Are Your Best Friends and Your Best Customers Are Your PartnersDo What You Do Best and Link to the RestGet Out of the WayMake Mistakes Well... and MoreHe applies these principles not just to emerging technologies and the Internet, but to other industries--telecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishing--showing ultimately what the world would look like if Google ran it. The result is an astonishing, mind-opening book that will change the way readers ask questions and solve problems.