What Would Google Do?: Reverse Engineering the Fastest Growing Company in the History of the World

What Would Google Do?: Reverse Engineering the Fastest Growing Company in the History of the World

Paperback

By (author) Jeff Jarvis

$11.03
List price $15.70
You save $4.67 29% off

Free delivery worldwide
Available
Dispatched in 2 business days
When will my order arrive?

  • Publisher: HarperPaperbacks
  • Format: Paperback | 272 pages
  • Dimensions: 132mm x 198mm x 23mm | 227g
  • Publication date: 20 October 2011
  • Publication City/Country: New York
  • ISBN 10: 0061709697
  • ISBN 13: 9780061709692
  • Edition statement: Reprint
  • Sales rank: 88,114

Product description

What's the question every business should be asking itself? According to Jeff Jarvis, it's What Would Google Do? If you're not thinking or acting like Google - the fastest-growing company in the history of the world - then you're not going to survive, let alone prosper, in the Internet age. To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls the new Google century, including such insights as: Think Distributed, Become a Platform, Join the Post-Scarcity, Open-Source, Gift Economy, The Middleman Has Died, Your Worst Customers Are Your Best Friends and Your Best Customers Are Your Partners, Do What You Do Best and Link to the Rest, Get Out of the Way, and Make Mistakes Well and More. Jarvis applies these principles not just to emerging technologies and the Internet, but to other industries - telecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishing - showing ultimately what the world would look like if Google ran it. The result is an astonishing, mind-opening book that will change the way readers ask questions and solve problems.

Other people who viewed this bought:

Showing items 1 to 10 of 10

Other books in this category

Showing items 1 to 11 of 11
Categories:

Author information

Jeff Jarvis is the proprietor of one of the Web's most popular and respected blogs about media, Buzzmachine.com. He heads the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York. He was named one of 100 worldwide media leaders by the World Economic Forum at Davos in 2007-2011, and he was the creator and founding editor of Entertainment Weekly magazine. He is the author of the forthcoming book, Public Parts: How Sharing in the Digital Age is Revolutionizing Life, Business, and Society.

Review quote

"[Jarvis] is an intelligent observer of technology and the media and has intellectual scruples.... [T]here are lessons to be learnt from Google and its single-minded determination to change how business is done."--Financial Times