• What Makes Your Brain Happy: And Why You Should Do the Opposite See large image

    What Makes Your Brain Happy: And Why You Should Do the Opposite (Paperback) By (author) David DiSalvo

    $14.85 - Save $10.83 42% off - RRP $25.68 Free delivery worldwide Available
    Dispatched in 2 business days
    When will my order arrive?
    Add to basket | Add to wishlist |

    DescriptionThis book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult. Author David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains' foibles and turn our awareness into edifying action. Ultimately, he argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives.


Other books

Other people who viewed this bought | Other books in this category
Showing items 1 to 10 of 10

 

Reviews | Bibliographic data
  • Full bibliographic data for What Makes Your Brain Happy

    Title
    What Makes Your Brain Happy
    Subtitle
    And Why You Should Do the Opposite
    Authors and contributors
    By (author) David DiSalvo
    Physical properties
    Format: Paperback
    Number of pages: 288
    Width: 152 mm
    Height: 229 mm
    Thickness: 24 mm
    Weight: 440 g
    Language
    English
    ISBN
    ISBN 13: 9781616144838
    ISBN 10: 1616144831
    Classifications

    BIC E4L: PSY
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    BIC subject category V2: JM
    B&T Modifier: Region of Publication: 01
    Nielsen BookScan Product Class 3: S2.3
    B&T Modifier: Academic Level: 01
    Ingram Subject Code: PS
    Libri: I-PS
    LC subject heading:
    DC22: 152.42
    B&T General Subject: 670
    LC subject heading:
    Warengruppen-Systematik des deutschen Buchhandels: 25340
    LC subject heading: , ,
    BISAC V2.8: PSY020000, PSY008000
    LC subject heading: ,
    DC22: 152.4/2
    LC classification: BF575.H27 D57 2011
    DC23: 150
    Thema V1.0: JM
    Edition statement
    New ed.
    Publisher
    Prometheus Books
    Imprint name
    Prometheus Books
    Publication date
    22 November 2011
    Publication City/Country
    Amherst
    Author Information
    David DiSalvo (Atlanta, GA) is a science, technology, and culture writer whose work appears in "Scientific American Mind, Psychology Today, Forbes," the "Wall Street Journal, Mental Floss," and other publications. He is also the writer behind the well-regarded science blogs "Neuronarrative" and "Neuropsyched."
    Review quote
    "DiSalvo offers 'science-help' (as opposed to self-help) by detailing the mental shortcuts our minds like to take but that don't always serve us well, with the assumption that understanding brain function helps us fight its stubborn behavior." -Psychology Today "This book is the Swiss Army knife of psychology and neuroscience research--handy, practical, and very, very useful. It boils down the latest findings into simple, easy-to-understand lessons you can apply to your daily life." -Joseph T. Hallinan, Pulitzer Prize-winning author of Why We Make Mistakes "A five-star intellectual smorgasbord of the latest speculations on what makes us tick." Robert Burton, MD, Author of On Being Certain: Believing You Are Right Even When You're Not "This book will make your brain happy--in a good way. With engaging prose and compelling stories, DiSalvo provides a fast-paced overview of mental shortcuts and foibles that make us happy in the short term, often to our long-term detriment." -Daniel Simons, Author of The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us "DiSalvo takes us on mind trips to the frontiers of brain and behavior research--and, being a superb guide, shows us how each development is useful, exciting, and inspired by wonder." -Jena Pincott, Author of Do Gentlemen Really Prefer Blondes? Bodies, Brains, and Behavior: The Science behind Love, Sex, and Attraction "A well-researched and effectively argued guide to uncovering the reasons why we so often think and act in ways that undermine our best interests, and it's also full of knowledge about why humans manipulate each other. If you want to know more about why you do what you do, and how to avoid becoming the victim of someone else's manipulation tactics, I encourage you to read this book." -Philip Zimbardo, PhD, Author of The Lucifer Effect: Understanding How Good People Turn Evil and past president of the American Psychological Associationon't worry,