Web Marketing

Web Marketing

Hardback

By (author) Scott Fox

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  • Publisher: Amacom
  • Format: Hardback | 320 pages
  • Dimensions: 160mm x 230mm x 32mm | 640g
  • Publication date: 27 May 2009
  • Publication City/Country: New York
  • ISBN 10: 0814414621
  • ISBN 13: 9780814414620
  • Edition: 1
  • Edition statement: New.
  • Sales rank: 498,642

Product description

Whether you're operating an online business or are looking to expand the Internet presence of your brick-and-mortar company, you'll need surefire marketing techniques if you want to keep your customer base growing and make the kind of money you deserve. This title is featuring inspiring and instructive success stories, as well as easy-to-implement, step-by-step methods. Packed with simple money-making secrets for Web 2.0, this book provides powerful e-marketing strategies for the next generation of business.

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Author information

Scott Fox is the top e-business consultant in Hollywood, where his clients have included Bill O'Reilly and Larry King. He is the author of Internet Riches (978-0-8144-0995-4), and is a frequent speaker on e-business and technology at universities including USC and UCLA, and at conferences such as Digital Hollywood and Internet World.

Review quote

"I found that Scott Fox's" e-Riches 2.0: Next Generation Marketing Strategies for Making Millions Online" was a very thorough overview. Don't let the name scare you into thinking it's one of those internet scams. I found it was useful for performing a complete marketing audit. I was able to evaluate inefficiencies and plan for the next six months." --Entrepreneur.com's Top Shelf Blog

Back cover copy

Want to attract more customers today, keep them tomorrow, and make far more money? You need killer new marketing techniques to attract and engage customers online better than ever before! "e-Riches 2.0" will show you examples of how to rethink and remake everything you do online--without missing a day of business--from simple yet powerful changes to your website's design, to the inexpensive strategies that drive today's online sales success stories to the top. Entrepreneur and Internet success consultant to the stars, Scott Fox revolutionized the e-marketing world with his best-selling book "Internet Riches," and he hasn't stopped since, maximizing online opportunities like social networking, podcasting, blogging, Facebook, freemiums, Twitter, RSS, and much more. Whether you're a bricks-and-mortar business new to online marketing or a full-fledged e-business in search of a huge burst in sales, buzz, and lasting customer relationships, "e-Riches 2.0" offers practical guidance to the latest generation of tools, techniques, and proven approaches for winning the war for customers! Advance praise for e-Riches 2.0: "With the U.S. economy drastically changing, e-Riches 2.0 is an important book for anyone looking to prosper in the years to come."-- Bill O'Reilly, Anchor, Fox News Channel "A wave of new millionaires is being created now online. Scott Fox's "e-Riches 2.0" can help you be one of them."-- Darren Hardy, Publisher of "SUCCESS" magazine "Our company's Internet marketing and e-business strategy benefited greatly from Scott Fox's leadership and innovative vision. The successful launch of our websites and e-commerce business could not have happened without his online business expertise." -- Michael Rapino, CEO, Live Nation "Scott Fox offers a simple and thorough set of ways you can harness the Web to generate income. His section on Web 2.0 is especially eye opening, even for a seasoned Internet pro. Read his book and find e-Riches in your future!" -- Tim Sanders, former Chief Solutions Officer at Yahoo! and author of "Love Is the Killer Ap: How to Win Business and Influence Friends"

Flap copy

In good economies and bad, someone's still making lots of money. More money than you're making. And there's a very good chance that the success involves savvy use of the emerging Social Web. Today, your customers are online, even if your business has nothing to do with the Net, computers, or technology. To keep up with your competition, you need to promote what you sell by using the latest online marketing techniques to interact with your customers. But take heart. You can distinguish yourself and your product from the other players crowding your marketplace . . . if you know how to stay ahead of the curve. Start by reading "e-Riches 2.0" to learn the inspiring, true stories of dozens of people and companies making it big online today. "e-Riches 2.0" picks up where the first generation of Internet marketing methods left off. The Net is not new anymore, and those who seek to profit online today will only do so with mod-ern marketing techniques that attract attention and offer value to customers. Author and Internet success coach Scott Fox has helped many people maximize profits with his strategies--some timeless, some revolutionary, all incredibly powerful--and now, with "e-Riches 2.0," you can do it yourself! You'll find out how to: ●Put free social networking sites like LinkedIn, Facebook, Twitter, Digg, and MySpace to work for your business ●Leverage online "viral marketing" to spread your brand, build your own customer com-munities online, and manage your "reputation cloud" ●Inexpensively use blogs, RSS feeds, e-mail "noozles," and autoresponders to spread your product presence worldwide ●Take advantage of online video, Internet radio, free webinars, and podcasts to attract new customers ●Attract free press coverage with easy-to-use, new online leads services ●Maximize the power of freemium promotions, search engine marketing, pay-per-click keyword ads, affiliate programs, article syndication, and much more And most valuable, you'll get the new Web 2.0 perspective and insight that success online today demands, including killer tools for creating the kind of brand loyalty and customer engagement that builds an active "fan base" around your business. Fortunes are still being made online--right now. "e-Riches 2.0" is packed with real stories of businesses and entrepreneurs who succeeded by leveraging the very techniques in this book--the proven approaches that Scott Fox and his top clients use successfully every day, and that you can use to attract thousands of customers online today! Scott Fox is the #1 e-business advisor and Internet success coach in Hollywood. His clients have included broad-casting celebrities Bill O'Reilly, Larry King, and Glenn Beck, major corporations like Live Nation, and dozens of entrepreneurs, startups, and companies world-wide. He is the author of the best-selling book "Internet Riches" and the popular E-Commerce Success blog, radio show, and podcast at www.ScottFox.com. He is a popular speaker at top universities, including UCLA, NYU, and USC, as well as at industry events such as Digital Hollywood, Venture Net, Moneyfest, and Internet World. His online success strategies have been covered in the press, including the "Boston Globe," "Wall Street Journal," "Orange County Register," T"oronto's Globe & Mail," "Smart Money" and "SUCCESS" magazines, and on countless radio programs. Mr. Fox is a graduate of the University of Michigan and Stanford Law School. He lives in Los Angeles. His website is www.ScottFox.com.

Table of contents

CONTENTS Introduction: Marketing Your Way to e-Riches ... 1 PART 1 21ST CENTURY MARKETING: HOW THE RULES HAVE CHANGED 1 My 9 Commandments for e-Riches Marketing Success ... 15 2 Quick Start Guide to Getting Your Business Online ... 33 PART 2 E-MAIL: YOUR #1 SALES OPPORTUNITY 3 Today's Best E-Mail Publishing Strategies...39 4 RSS Feeds: The Revolution Is Being Syndicated ... 63 5 Feed-Based E-Mail Services Cut Your Production Time in Half ...67 6 Winning E-Mail List Building Strategies ... 78 7 Automatically Make More Money with E-Mail Autoresponders ... 85 PART 3 SOCIAL MEDIA MARKETING SUCCESS STRATEGIES 8 Online Viral Marketing: Social Media Offers Word of Mouth on Steroids ... 93 9 Social Network Marketing Using Facebook, MySpace, and LinkedIn...99 10 Build Your Own Social Network Customer Community ... 146 11 The Viral Marketing Power of Social Bookmarking and Social News Sites ... 153 PART 4 ATTRACTING CUSTOMERS WITH BLOGS AND MICROBLOGS 12 Welcome to the Blogosphere ... 167 13 Microblogging with Twitter ...192 PART 5 NEW ONLINE PUBLIC RELATIONS AND PROMOTIONS TOOLS 14 The Truth About Public Relations ...201 15 The Public Relations Opportunity Matrix (PROM) System ...209 16 Attracting Customers (and Search Engines) with Online Article Syndication ... 232 17 How "Freemiums" Giveaway Promotions Make Money Online ... 238 PART 6 PROFITING FROM ONLINE BROADCASTING 18 Customers Love Online Video...247 19 The New Marketing Power of Free Teleseminars and Webinars...261 20 Online Radio and Podcasts: Guest Interviews or Host Your Own ...266 PART 7-BONUS! PAY-PER-CLICK KEYWORD AND AFFILIATE PROGRAM ADVERTISING STRATEGIES 21 Increase Your Sales with Search Engine Keyword Advertising ...273 22 Affiliate Program Advertising: Meet Your New Worldwide Salesforce...288 PART 8 YOUR WINNING ONLINE MARKETING STRATEGY 23 Measuring Your Online Sales Success ...297 24 Differentiation Strategies in a Competitive Online Marketplace ... 299 Conclusion: Let's Make It Happen ...305 Appendix: Recommended Resources and Web Sites...310 Notes ...313 Index ... 315 Acknowledgments ... 323