Web Analytics: An Hour a Day (Paperback)
$23.98 - Save $6.01 20% off - RRP $29.99 Free shipping worldwide (to United States and
all these other countries) Usually dispatched within 24 hours | |Short Description for Web Analytics Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts.
Full description- Publisher: John Wiley & Sons Ltd
- Published: 05 June 2007
- Format: Paperback 480 pages
- See: Full bibliographic data
- Categories: Internet Guides & Online Services | Web Graphics & Design | Data Capture & Analysis | Systems Analysis & Design
- ISBN 13: 9780470130650 ISBN 10: 0470130652
- Sales rank: 44,970
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Full description for Web Analytics
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
