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    We Are All Weird: The Myth of Mass and the End of Compliance (Hardback) By (author) Seth Godin

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    DescriptionWe Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique values. For generations, marketers, industrialists and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use or want. And in an industrial, mass-market driven world, this was efficient and it worked. But what we learned in this new era is that mass limits our choice because it succeeds on conformity. As Godin has identified, a new era of weirdness is upon us. People with more choices, more interests and the power to do something about it are stepping forward and insisting that the world work in a different way. By enabling choice we allow people to survive and thrive.

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  • Full bibliographic data for We Are All Weird

    We Are All Weird
    The Myth of Mass and the End of Compliance
    Authors and contributors
    By (author) Seth Godin
    Physical properties
    Format: Hardback
    Number of pages: 97
    Width: 137 mm
    Height: 189 mm
    Thickness: 15 mm
    Weight: 245 g
    ISBN 13: 9781936719228
    ISBN 10: 1936719223

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.3
    BIC subject category V2: KC, KJU, KJS
    LC subject heading:
    BIC subject category V2: KJC, KJMT
    B&T General Subject: 180
    Ingram Subject Code: BE
    Libri: I-BE
    DC22: 658.81
    BISAC V2.8: BUS043000
    Warengruppen-Systematik des deutschen Buchhandels: 17860
    LC subject heading: ,
    DC21: 658.81
    BISAC V2.8: BUS088000
    DC22: 658.8/1
    LC subject heading:
    BISAC V2.8: BUS103000
    LC classification: HM1276 .G63 2011
    The Domino Project
    Imprint name
    The Domino Project
    Publication date
    21 September 2011
    Publication City/Country