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  Wally Olins: The Brand Handbook (Paperback) By (author) Wally Olins

  

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  Short Description for Wally Olins: The Brand Handbook Features ground rules for branding success and explains why understanding the links between business, brand and consumer is vital for commercial success. This book is intended for those in advertising, marketing, and business who need to understand why successful brands triumph by making insiders believe in them and consumers buy into them.
  Full description

  • Publisher: Thames & Hudson Ltd
  • Published: 02 June 2008
  • Format: Paperback 112 pages
  • See: Full bibliographic data
  • Categories: Industrial / Commercial Art & Design | Graphic Design | Sales & Marketing
  • ISBN 13: 9780500514085 ISBN 10: 0500514089
  • Sales rank: 33,109

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Full description for Wally Olins: The Brand Handbook

• Here, Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them and consumers buy into them.