Wally Olins On Brand

Wally Olins On Brand

By (author)


You save US$7.03

Free delivery worldwide

Dispatched from the UK in 2 business days

When will my order arrive?


Brands and branding are the most significant contributions that commerce has ever made to popular culture. But branding has now moved so far beyond its commercial origins that consumer response has entered uncharted territory. Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into them.

show more

Product details

  • Paperback | 256 pages
  • 167.64 x 226.06 x 22.86mm | 657.71g
  • Thames & Hudson Ltd
  • London, United Kingdom
  • English
  • Reprint
  • 0500285152
  • 9780500285152
  • 108,265

Other books in Sales & Marketing

Other people who viewed this bought

Review quote

'Wally tells it how it is... a man who knows his stuff and refuses to mince his words' - Blueprint

show more

About Wally Olins

Wally Olins' seminal book Corporate Identity has sold over 70,000 copies worldwide. He is currently Visiting Professor at Copenhagen Business School and Said Business School, Oxford.

show more