Wally Olins: Brand New: The Shape of Brands to Come

Wally Olins: Brand New: The Shape of Brands to Come

Paperback

By (author) Wally Olins

$18.26
List price $26.48
You save $8.22 31% off

Free delivery worldwide
Available
Dispatched in 1 business day
When will my order arrive?

  • Publisher: Thames & Hudson Ltd
  • Format: Paperback | 200 pages
  • Dimensions: 174mm x 230mm x 22mm | 480g
  • Publication date: 4 July 2014
  • Publication City/Country: London
  • ISBN 10: 050029139X
  • ISBN 13: 9780500291399
  • Sales rank: 78,056

Product description

Wally Olins' fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding. Incisive, invigorating and visionary, this analysis of our fast-evolving global marketplace comes from the guru described by The Financial Times as the worlds leading practitioner of branding and identity. No one interested in branding, marketing, business or contemporary culture will want to be without it.

Other people who viewed this bought:

Showing items 1 to 10 of 10

Other books in this category

Showing items 1 to 11 of 11
Categories:

Review quote

Olins . . . welcomed the debate of his ideas over the power of branding. "