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Wally Olins: The Brand Handbook

Wally Olins: The Brand Handbook

Hardback

By (author) Wally Olins

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  • Publisher: Thames & Hudson Ltd
  • Format: Hardback | 112 pages
  • Dimensions: 174mm x 224mm x 18mm | 458g
  • Publication date: 2 June 2008
  • Publication City/Country: London
  • ISBN 10: 0500514089
  • ISBN 13: 9780500514085
  • Illustrations note: 120 illustrations, 93 in colour
  • Sales rank: 28,190

Product description

Here, Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them and consumers buy into them.

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