Visual Design Fundamentals: A Digital Approach

Visual Design Fundamentals: A Digital Approach


By (author) Alan Hashimoto, By (author) Mike Clayton

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  • Publisher: Charles River Media
  • Format: Paperback | 424 pages
  • Dimensions: 188mm x 229mm x 30mm | 1,247g
  • Publication date: 15 February 2009
  • Publication City/Country: Hingham
  • ISBN 10: 1584505818
  • ISBN 13: 9781584505815
  • Edition: 3, Revised
  • Edition statement: 3rd Revised edition
  • Sales rank: 249,233

Product description

As visual design technology and tools become more accessible and widely used, it is important for digital artists to learn and apply fundamental design techniques to their work. "Visual Design Fundamentals: A Digital Approach, Third Edition" provides a basic understanding of design and how it should be integrated into digitally-produced 2D images. Whatever the medium or techniques, good visuals are the result of planning, and this book shows you how to apply organization and the classic elements of design, including line, shape, form, value, color, and texture, to the latest technology. The techniques and theories presented can be applied to both traditional 2D art forms, such as drawing, painting, and printmaking, as well as 3D art, such as interior and industrial design and architecture. Each chapter outlines and examines both content and form, and a variety of hands-on projects reinforces new skills and provides a digital representation of each concept being taught. The book has been updated with revised content and all new projects, and everything you need to complete the projects is provided in the book or on the accompanying CD-ROM.

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Table of contents

1: Overview of Design Elements. 2: Overview of Design Principles. 3: Content and Form: Problem Solving Process. 4: Design Project Part One: Abstraction Based on Simplification. 5: Design Project Part Two: Abstraction Based on Repetition and Abstraction Based on Line and Shape. 6: Design Project Part Three: Type Combination. 7: Figure Abstraction and Non-Objective Shapes. 8: A Closer Look at Value as an Element of Design. 9: Color Theory, Color Schemes, Saturation, Intensity, Tonality, Color Harmony and Contrast. 10: Projects. 11: PhotoShop Collage. 12: PhotoShop Filters Collage.