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    Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves (CD-Audio) By (author) Adam L. Penenberg, Narrator Richard Allen

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    DescriptionMany of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop"--to use the product means having to share it with others. After all, what's the sense of being on Facebook if none of your friends are? The end result is a business that spreads rapidly, scales quickly, and has the promise to create staggering wealth. In this game-changing, essential book, Penenberg--who identified the phenomenon in a ground-breaking cover story for "Fast Company"--tells the fascinating, vivid story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses (some with billion-dollar valuations) that we have all grown to rely on. While "Viral Loop" is fascinating for Penenberg's savvy, incisive explanation of the concept, it's even more valuable for its prescriptive nature. Throughout the book, Penenberg illustrates how any kind of business can uncork viral loops to benefit its own bottom line, even retrofitting the concept for the offline world. Penenberg explores viral loops and their impact on contemporary American business, while illustrating how all kinds of businesses--from the smallest start-ups to nonprofit organizations to the biggest multinational corporations--can use the paradigm-busting power of viral loops to enable their business through technology.

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  • Full bibliographic data for Viral Loop

    Viral Loop
    From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves
    Authors and contributors
    By (author) Adam L. Penenberg, Narrator Richard Allen
    Physical properties
    Format: CD-Audio
    Width: 163 mm
    Height: 173 mm
    Thickness: 25 mm
    Weight: 318 g
    ISBN 13: 9781400143788
    ISBN 10: 1400143780

    BIC E4L: BUS
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.3
    B&T Merchandise Category: AUD
    B&T Modifier: Region of Publication: 01
    B&T General Subject: 180
    B&T Approval Code: A48500300
    B&T Modifier: Academic Level: 03
    BIC subject category V2: KJSM
    BISAC V2.8: BUS090010
    Ingram Subject Code: JB
    Libri: I-JB
    Warengruppen-Systematik des deutschen Buchhandels: 57860
    B&T Approval Code: A93663643
    DC22: 303.48/33, 303.4833
    BISAC V2.8: COM060140, BUS043060
    LC subject heading:
    DC22: 658.872028546
    LC subject heading: ,
    LC classification: HM742 .P36 2009C
    Thema V1.0: KJSM, UDBS
    Edition statement
    Library ed
    Tantor Media, Inc
    Imprint name
    Tantor Media, Inc
    Publication date
    27 October 2009
    Publication City/Country
    Old Saybrook, CT
    Author Information
    Adam L. Penenberg is a contributing writer to "Fast Company," a professor of journalism at New York University, and the author of "Tragic Indifference: One Man's Battle With the Auto Industry Over the Dangers of SUVs." Richard Allen is a five-time Audie-nominated narrator whose work has been acknowledged on the Best Audiobooks Lists for "Audiofile" and "Library Journal."
    Review quote
    "A snappy, topical read made even more memorable by Allen's performance: his vocal range is wide, but he wisely scales back his intensity to command our attention with his sheer charisma." ---Publishers Weekly Audio Review