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    The Victory Lab: The Secret Science of Winning Campaigns (Paperback) By (author) Sasha Issenberg

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    DescriptionA lively and fascinating look at how a handful of academics, statisticians, and strategists are reshaping how political campaigns are won and lost. It offers the secret history of modern American politics, pulling back the curtain on the tactics and strategies used.


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  • Full bibliographic data for The Victory Lab

    Title
    The Victory Lab
    Subtitle
    The Secret Science of Winning Campaigns
    Authors and contributors
    By (author) Sasha Issenberg
    Physical properties
    Format: Paperback
    Number of pages: 304
    Width: 130 mm
    Height: 202 mm
    Thickness: 24 mm
    Weight: 318 g
    Language
    English
    ISBN
    ISBN 13: 9780307954800
    ISBN 10: 0307954803
    Classifications

    Warengruppen-Systematik des deutschen Buchhandels: 27430
    BIC E4L: POL
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: T7.0
    BIC subject category V2: JPVL
    DC22: 324.70973
    Libri: I-PL
    Ingram Subject Code: PL
    B&T General Subject: 650
    BISAC V2.8: POL040000, POL007000, POL008000
    LC subject heading:
    BISAC V2.8: PSY045010
    LC subject heading: , , , , ,
    DC23: 324.7
    LC classification: JK2281 .I77 2013
    Thema V1.0: JPHF
    Edition statement
    Reprint
    Publisher
    Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc)
    Imprint name
    Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc)
    Publication date
    23 September 2013
    Publication City/Country
    New York
    Author Information
    SASHA ISSENBERG is a columnist for "Slate "and the Washington correspondent for "Monocle." He covered the 2008 election as a national political correspondent for "The Boston Globe, " and his work has also appeared in "New York, The Atlantic, "and "The New York Times Magazine. "His first book, "The Sushi Economy, "was published in 2007.
    Review quote
    "Indispensable. . . . Issenberg has a firm grounding in the political universe. . . . [He] paints his insurgents in heroic terms, putting the spotlight on campaign warriors few of us have ever heard of. . . . ["The Victory Lab" is] a magical mystery tour of contemporary campaigns. By the end, a lot of the mystery will become clear, and you'll know a whole lot more about what's behind those calls and letters jamming your phone lines and mailboxes." --Jeff Greenfield, "The Washington Post" "["The Victory Lab"] traces an under-reported element of the evolution of campaign tactics over nearly a half-century in an unusually accessible and engaging manner. . . . A timely, rare, and valuable attempt to unveil the innovations revolutionizing campaign politics." --"The New Republic" "Enlightening." "--The""New Yorker" "A magnificently reported and wonderfully written book, full of eye-opening revelations and a colorful cast of characters whose groundbreaking strategies and tactics have injected 21st-century science into politics and changed it forever in the process. "The Victory Lab" is essential for anyone who wants to understand what really goes on along the campaign trail--and a delight for those who simply enjoy a terrific read." --John Heilemann and Mark Halperin, authors of "Game Change" "Sasha Issenberg cracks open the secretive realm of modern campaigns, revealing a revolution that is influencing not only who wins elections but also the fate of the nation. This is a terrific and important book." --David Grann, author of "The Lost City of Z" "Sasha Issenberg is our most acute observer of the modern political campaign. With vivid portraiture and crystal-clear prose, he takes us beyond the charge-and-counter-charge, the rallies and stump speeches, to show us the hidden persuaders. This is the politics you'll never see on the nightly news." --Richard Ben Cramer, author of "What it Takes"