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    The Victory Lab: the Secret Science of Winning Campaigns (Hardback) By (author) Sasha Issenberg

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    DescriptionThe book "Politico" calls ""Moneyball" for politics" shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We've seen it in sports, and now in "The Victory Lab," ""journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. " The Victory Lab "follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques--which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods--and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, "The Victory Lab" offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.

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  • Full bibliographic data for The Victory Lab

    The Victory Lab
    the Secret Science of Winning Campaigns
    Authors and contributors
    By (author) Sasha Issenberg
    Physical properties
    Format: Hardback
    Number of pages: 304
    Width: 163 mm
    Height: 236 mm
    Thickness: 36 mm
    Weight: 567 g
    ISBN 13: 9780307954794
    ISBN 10: 030795479X

    Warengruppen-Systematik des deutschen Buchhandels: 17430
    BIC E4L: POL
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    B&T Modifier: Region of Publication: 01
    Nielsen BookScan Product Class 3: T7.0
    B&T Modifier: Geographic Designator: 01
    BIC subject category V2: JPVL, JPHF
    DC22: 324.70973
    Libri: I-PL
    Ingram Subject Code: PL
    B&T General Subject: 650
    BISAC V2.8: POL040000, POL007000, POL008000
    LC subject heading:
    BISAC V2.8: PSY045010
    LC subject heading: , , , , , , ,
    DC23: 324.70973
    LC classification: JK2281 .I77 2012
    LC subject heading:
    Thema V1.0: JPHF, JPWC
    Thema geographical qualifier V1.0: 1KBB
    Random House USA Inc
    Imprint name
    Publication date
    09 November 2012
    Publication City/Country
    New York
    Author Information
    Sasha Issenberg is a columnist for "Slate "and the Washington correspondent for "Monocle." He covered the 2008 election as a national political correspondent for "The Boston Globe, " and his work has also appeared in "New York, The Atlantic, "and "The New York Times Magazine. "His first book, "The Sushi Economy, "was published in 2007.
    Review quote
    "Indispensable. . . . Issenberg has a firm grounding in the political universe. . . . [He] paints his insurgents in heroic terms, putting the spotlight on campaign warriors few of us have ever heard of. . . . ["The Victory Lab" is] a magical mystery tour of contemporary campaigns. By the end, a lot of the mystery will become clear, and you'll know a whole lot more about what's behind those calls and letters jamming your phone lines and mailboxes." --Jeff Greenfield, "The Washington Post" "["The Victory Lab"] traces an under-reported element of the evolution of campaign tactics over nearly a half-century in an unusually accessible and engaging manner. . . . A timely, rare, and valuable attempt to unveil the innovations revolutionizing campaign politics." --"The New Republic" "Brainy." --"New York" "A magnificently reported and wonderfully written book, full of eye-opening revelations and a colorful cast of characters whose groundbreaking strategies and tactics have injected 21st-century science into politics and changed it forever in the process. "The Victory Lab" is essential for anyone who wants to understand what really goes on along the campaign trail--and a delight for those who simply enjoy a terrific read." --John Heilemann and Mark Halperin, authors of "Game Change" "Sasha Issenberg cracks open the secretive realm of modern campaigns, revealing a revolution that is influencing not only who wins elections but also the fate of the nation. This is a terrific and important book." --David Grann, author of "The Lost City of Z" "Sasha Issenberg is our most acute observer of the modern political campaign. With vivid portraiture and crystal-clear prose, he takes us beyond the charge-and-counter-charge, the rallies and stump speeches, to show us the hidden persuaders. This is the politics you'll never see on the nightly news." --Richard Ben Cramer, author of "What it Takes"
    Table of contents
    Contents     Prologue: How to Win an Election Without Anyone Knowing 1. Blinded by Political Science 2. A Game of Margins 3. The New Haven Experiments 4. The Two Percent Solution 5. "You Mean You Don't Do This in Politics?" 6. Geeks Versus the Gurus 7. When Shame Pays a House Call 8. Showdown at the Oasis 9. Models and the Matrix 10. The Soul of a New Machine Epilogue: Pushing the Envelope   Acknowledgments Notes Index