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    Value Proposition Design: How to Create Products and Services Customers Want (Paperback) By (author) Alexander Osterwalder, By (author) Yves Pigneur, By (author) Patricia Papadakos, By (author) Gregory Bernarda, By (author) Alan Smith

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    DescriptionThis book is based on the same concepts as "Business Model Generation," however, it will focus on the principles of great value propositions--which is the most important of the 9 building blocks of the Business Model Canvas.Great value propositions: Are embedded in great business models.Focus on few pain relievers and gain creators, but those do extremely well.Focus on jobs, pains, or gains that a large number of customers have, or for which a small number is willing to pay a lot of money.Align with how customers measure success.Focus on the most significant jobs, most severe pains, and most relevant gains.Differentiate from competition in a meaningful way.Address functional, emotional, and social jobs all together.

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  • Full bibliographic data for Value Proposition Design

    Value Proposition Design
    How to Create Products and Services Customers Want
    Authors and contributors
    By (author) Alexander Osterwalder, By (author) Yves Pigneur, By (author) Patricia Papadakos, By (author) Gregory Bernarda, By (author) Alan Smith
    Physical properties
    Format: Paperback
    Number of pages: 320
    Width: 150 mm
    Height: 250 mm
    Thickness: 15 mm
    Weight: 666 g
    ISBN 13: 9781118968055
    ISBN 10: 1118968050

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    BIC subject category V2: KJ
    B&T Modifier: Academic Level: 01
    B&T Modifier: Subject Development: 10
    LC classification: HF
    B&T General Subject: 180
    Ingram Subject Code: BE
    BISAC V2.8: BUS043000
    Warengruppen-Systematik des deutschen Buchhandels: 17860
    Abridged Dewey: 380
    B&T Approval Code: A48500000
    BISAC V2.8: BUS000000
    Libri: ABSA3050, MARK3600, VERM0600
    Thema V1.0: KJ, KC
    John Wiley & Sons Inc
    Imprint name
    John Wiley & Sons Inc
    Publication date
    29 October 2014
    Publication City/Country
    New York