The VW Beetle Story

The VW Beetle Story

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Description

The KdF car, a German acronym for Strength Through Joy, was conceived by Adolf Hitler's Third Reich as a true German 'people's car'. There is precious little in the legacy of 1930s Nazi Germany that is positive, but after the Second World war - and with a little help from the British - the Volks Wagen really did help put the average man on the road in a car, designed by the great Ferdinand Porsche, that was reliable and well-built. First it set benchmarks for customer satisfaction across Europe, and sales soared. Then it arrived in North America and the slope-backed, rear-engined economy car became a cult hit. By the time the very last original Beetle was built in 2003, over 21m had been built, making it by a long chalk the best-selling single car model of all time. Although its concept is dated by modern standards, the Beetle magic is undimmed, which is why Volkswagen introduced an all-new, modern Beetle in 1998. It has carved out a niche as a distinctive and eye-catching car in a world of automotive clones.show more

Product details

  • Hardback | 128 pages
  • 128 x 190 x 14mm | 258.55g
  • The History Press Ltd
  • Stroud, United Kingdom
  • English
  • col. Illustrations
  • 0752484605
  • 9780752484600
  • 172,218

About Giles Chapman

Giles Chapman is an award-winning writer and commentator on the industry, history, and culture of cars. He's the former editor of "Classic & Sports Car," the world's bestselling classic car magazine, and is the author of more than 15 books including "Car Emblems," "The Illustrated Encyclopedia of Extraordinary Automobiles," and "Top Gear: My Dad Had One Of Those."show more