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    The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home (Harper) (Paperback) By (author) Dan Ariely

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    DescriptionBehavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our general behaviour, up close and personal. In The Upside of Irrationality, behavioral economist Dan Ariely will explore the many ways in which our behaviour often leads us astray in terms of our romantic relationships, our experiences in the workplace, and our temptations to cheat. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms and other invisible, seemingly illogical forces skew our reasoning abilities. Among the topics Dan explores are: * What we think will make us happy and what really makes us happy; * How we learn to love the ones we are with; * Why online dating doesn't work, and how we can improve on it; * Why learning more about people make us like them less; * Why large bonuses can make CEOs less productive; * How to really motivate people at work; * Why bad directions can help us; * How we fall in love with our ideas; * How we are motivated by revenge; and * What motivates us to cheat. Drawing on the same experimental methods that made Predictably Irrational such a hit, Dan will emphasize the important role that irrationality plays in our day-to-day decisionmaking-not just in our financial marketplace, but in the most hidden aspects of our lives.


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  • Full bibliographic data for The Upside of Irrationality

    Title
    The Upside of Irrationality
    Subtitle
    The Unexpected Benefits of Defying Logic at Work and at Home
    Authors and contributors
    By (author) Dan Ariely
    Physical properties
    Format: Paperback
    Number of pages: 352
    Width: 110 mm
    Height: 176 mm
    Thickness: 28 mm
    Weight: 181 g
    Language
    English
    ISBN
    ISBN 13: 9780007431816
    ISBN 10: 0007431813
    Classifications

    BIC E4L: PSY
    Nielsen BookScan Product Class 3: T17.9
    BIC subject category V2: VSP
    BISAC V2.8: SOC022000
    DC22: 158.1, 153.4
    Libri: ENGM1830, ENTS3500, PSYC6005
    Warengruppen-Systematik des deutschen Buchhandels: 25340
    Ingram Subject Code: MA
    BISAC V2.8: MAT029000, BUS016000, SEL031000, PSY008000
    Thema V1.0: JMR, JBCC1, VSP, KCK
    Publisher
    HarperCollins Publishers
    Imprint name
    Harper
    Publication date
    06 September 2011
    Publication City/Country
    London
    Author Information
    Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University and the New York Times bestselling author of Predictably Irrational. Over the years, he has won numerous scientific awards and his work has been featured in leading scholarly journals in psychology, economics, neuroscience, medicine and business and in a variety of popular media outlets, including the New York Times, the Wall Street Journal, the Washington Post, the New Yorker, the Boston Globe, Scientific American and Science. He has appeared on CNN and CNBC and is a regular commentator on National Public Radio. He currently lives in Durham, North Carolina with his wife and two children.
    Review quote
    Praise for Predictably Irrational: 'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.' Financial Times