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    Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing for You. (Paperback) By (author) Seth Godin, Foreword by Malcolm Gladwell

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    DescriptionThe book that sparked a marketing revolution. "This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point. Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to- customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread. In lively detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn't want to hear it anymore from the traditional marketers.


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  • Full bibliographic data for Unleashing the Ideavirus

    Title
    Unleashing the Ideavirus
    Subtitle
    Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing for You.
    Authors and contributors
    By (author) Seth Godin, Foreword by Malcolm Gladwell
    Physical properties
    Format: Paperback
    Number of pages: 234
    Width: 162 mm
    Height: 232 mm
    Thickness: 21 mm
    Weight: 490 g
    Language
    English
    ISBN
    ISBN 13: 9780786887170
    ISBN 10: 0786887176
    Classifications

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.3
    BIC subject category V2: KJS
    LC subject heading: ,
    Ingram Subject Code: BE
    B&T General Subject: 725
    Libri: I-BE
    Warengruppen-Systematik des deutschen Buchhandels: 27860
    BISAC V2.8: BUS043000
    LC subject heading: ,
    DC21: 659.133
    LC subject heading:
    DC22: 659.133, 659.13/3
    BISAC V2.8: SEL024000
    LC classification: HF5827.95 .G63 2001
    Thema V1.0: KJS
    Edition statement
    Reprint
    Illustrations note
    black & white illustrations
    Publisher
    Hyperion
    Imprint name
    Hyperion
    Publication date
    10 October 2001
    Publication City/Country
    New York
    Author Information
    Seth Godin is the author of numerous books, including the national bestseller Permission Marketing. He was the founder of Yoyodyne, the first direct marketer on the Internet, which was acquired by Yahoo! in 1998. Godin served as Vice President of Direct Marketing for Yahoo! until early 2000, when he left to devote time to writing and speaking.