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    Universal Principles of Design (Paperback) By (author) William Lidwell, By (author) Kritina Holden, By (author) Jill Butler

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    DescriptionWhether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work-until now. Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20" rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

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  • Full bibliographic data for Universal Principles of Design

    Universal Principles of Design
    Authors and contributors
    By (author) William Lidwell, By (author) Kritina Holden, By (author) Jill Butler
    Physical properties
    Format: Paperback
    Number of pages: 320
    Width: 216 mm
    Height: 254 mm
    Thickness: 19 mm
    Weight: 957 g
    ISBN 13: 9781592535873
    ISBN 10: 1592535879

    Warengruppen-Systematik des deutschen Buchhandels: 25860
    B&T Merchandise Category: GEN
    B&T General Subject: 140
    B&T Book Type: NF
    BIC E4L: ART
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Academic Level: 05
    Nielsen BookScan Product Class 3: T1.3
    BIC subject category V2: AKC, AK
    Ingram Subject Code: AT
    Libri: I-AT
    B&T Modifier: Text Format: 03
    BISAC V2.8: DES007000
    DC22: 745.4
    B&T Approval Code: A28441200
    BISAC V2.8: DES007030, DES012000
    LC subject heading:
    DC22: 745.403
    LC classification: NK1165 .L53 2010
    Thema V1.0: GBC, AKL
    2, Revised
    Edition statement
    Revised edition
    Illustrations note
    Rockport Publishers Inc.
    Imprint name
    Rockport Publishers Inc.
    Publication date
    01 February 2010
    Publication City/Country
    Author Information
    William Lidwell is a partner and chief research and development officer at the Applied Management Sciences Institute (AMSI) and an engineering and design consultant with Stuff Creators Design Studio. He lives in Houston, Texas